Research On Marketing Strategy Of M Medical Device Company In China Market

With the development of China economy and the improvement of people’s living standards,the medical device industry has developed rapidly,and the market scale has continued to expand.China market has a huge attraction for multinational medical device companies,attracting many competitors,and the competition is very fierce.For M Medical Device Company,if it wants to seek development in the fiercely competitive China market,it needs to take a variety of measures to enhance its competitiveness,and marketing strategy optimization is an important method.This article first briefly sorts out the marketing theories and methods related to this article,and then analyzes the development status and marketing strategy status of M Medical Device Company and the problems existing in China marketing strategy.After using the PEST analysis method to analyze the company’s competitive environment in the marketing macro environment of M Medical Device Company and the Five Forces Model,based on SWOT analysis method to present the advantages,disadvantages,opportunities and challenges in China market,and establish marketing strategy of M Medical Device Company is planned,and then the market positioning theory is used to subdivide M Medical Device Company’s product market,target market selection,market positioning and other specific China marketing strategy selections,and the product strategy of the M Medical Device Company in China market,Price strategy,channel strategy and promotion strategy are optimized to expand the company’s market share in China market and increase the company’s product advantage.In order to fully implement the company’s marketing strategy optimization measures,improvements have also been made in terms of organizational structure,marketing training system,cultural construction and marketing management.Hope to promote the development of the company through the optimization and implementation of marketing strategies.The last is the conclusion and outlook of the full text.