Research On The Development Strategy Of Medical Device A Company

With the continuous development of China's economy and science and technology,the standard of living of the people has been continuously improved.At the same time,health problems have been paid more and more attention.Among them,the medical device is an important auxiliary tool to solve some health problems.In the past,the level of domestic medical equipment technology was far behind foreign counterparts,causing the relevant market is almost monopolized by foreign companies,and keeping the price of related products unrealistically high.Nowadays,with the progresses of the related basic researches,developments and clinical researches of China's medical equipment,some partial subdivision has been close to the international advanced level,but the satiation that the monopoly of imported products market,which is still not broken.Artificial joints are an important subdivision of medical devices.Because of its high technical threshold,harsh market access conditions,the every company that can get into the industry shall not be underestimated;coupled with "healthy China" and other national development strategy's support,the domestic artificial joint enterprises in the past decade has been Developing fast,and its products'quality have progressed a lot.A company is one of the earliest manufacturers of artificial joints in china,with technical ability that can compare with the imported ones,occupies part of the market share,and enjoyed good reputation in the industry.This article takes A enterprise as an example to study the current development strategy of medical device enterprises in domestic and foreign environment,and strive to break the monopoly of imported medical equipment to domestic market,and then participate in international competition,which has a strong practical significance.Based on the theory of development strategy,this paper analyzes the current situation and future development trend of artificial joint industry,such as industry analysis and national policy,such as industry report,and analyzes the development status of A enterprise by SWOT strategy and so on.Industry's internal and external environmental impact,coordination of A enterprise development process advantages,disadvantages,opportunities and challenges are all considered.And then use the basic analysis of competitive strategy skills,structural analysis of the industry,from the upstream and downstream enterprises,market models,competitors to develop development strategies in many ways.Finally,put forward the core development strategy of controlling the "three head and tail" of the medical device industry,namely,controlling the approval barriers,policy barriers,technical barriers and marketing channels,and gives the specific implementation methods and the discussion and suggestions to avoid latent risks.