Research On The Operation Strategy Of Community Retail Business

In recent years,with the rapid development of modern economy,the operating model of China’s retail business is undergoing tremendous changes now.The original relatively fragmented and simple retail business model is moving towards network,informatization,and systemization,which has spawned a large number of new retail business models,and promoted the formation of a diversified development pattern for the entire retail industry.To ensure a retail enterprise’ sustainable development,how to properly select a practical and effective business operation development strategy,has become a problem faced by modern retail enterprises.Through case analysis,this paper uses social survey research methods such as interviews and questionnaires to explore the operational development strategies of community retail business.This paper selects C New Town in Shanghai Pudong New Area as a research case.With the gradual improvement of the urban planning of C New Town,the standardized planning of urban retail commercial space has given retailers more opportunities for development.The community retail business operation model involves three main bodies: communities,commercial operators,and city managers.Among them,"people-oriented" is an important feature of the community retail business operation model.This paper analyzes the main body of the "community" through questionnaire data and interviews,and explores the relationship between the hardware and software factors of the community residents and the consumption tendency and patterns.This paper found that community residents at different age levels have higher requirements for the quality of goods,the purchaser’s attention to the price of goods is directly affected by their income level,and age has less influence in it.Commercial operators take business philosophy,performance,and operational management factors as the main selection basis when choosing a community retail business model,while city managers participate in community retail business operations through laws and regulations,urban planning,and community leadership.Based on the research conclusions of the three main bodies in community retail business operations,this paper starts from optimizing the quality of life of community residents,combining the planning of the radiant range of community retail business,and promoting the development of community retail business formats to provide community retail business operation strategy recommendations.As a whole,operators need appropriate business concepts,detailed community surveys,and reasonable establishment and sustainable development of business models.At present,different strategies need to be used in accordance with the actual conditions of different communities;in the future,under the environment of "new town planning" and "aging",the community retail business of C New Town will adopt more practical operation strategies.This paper uses questionnaire survey method and semi-structured interview method in social survey methods.The number and randomness of the survey samples are only representative of the 4 communities of C New Town,and each community has obvious characteristics.Therefore,the scope of application of the community retail business operation strategy proposed in this paper is limited.The research in this paper only provides a perspective to explore the development strategy of community retail business operations.Later,we can combine big data samples to explore the universal development strategy of community retail business.