Research On The Profit Model Of "Internet+Rural" Information Platform

In recent years,the rapid development of China's Internet industry,one of the consequences is the increasingly fierce competition between Internet enterprises.In the fierce market competition,the major Internet enterprises pay more and more attention to the vast rural market in China.Due to the large number of consumers,the rural market has a certain potential.However,there are great differences between rural consumers and urban consumers in various aspects,so it has certain challenges.In this context,how to establish a sound operation mode and expand the share of enterprises in China's vast rural market has become a problem for China's major Internet enterprises in recent years.58 Tongzhen,as a subsidiary of 58 Tongcheng for rural market,is an important branch of 58 Tongcheng actively exploring rural market.Taking haizetan station of 58 Tongzhen as an example,this paper analyzes the operation mode and profit model of 58 Tongzhen haizetan station,combining with the existing references and the characteristics of rural consumers in China,to provide reference for improving the profitability and competitiveness of 58 Tongzhen Help 58 cities to better penetrate the rural market in China.In order to deeply analyze the operation mode and profit model of 58 Tongzhen haizetan station,and put forward targeted development suggestions.In this paper,firstly,the research background and significance are comprehensively summarized,and the current related research is comprehensively reviewed.Besides,the concepts of Internet plus,profit pattern and other related concepts are analyzed in depth.In order to deeply study the operation mode and profit model of 58 Tongzhen haizetan station,this paper selects century village network and China Digital rural network as important comparative objects,and compares them from five aspects: profit point,profit object,profit benchmark,profit source and profit barrier.On this basis,it points out the advantages and disadvantages of 58 Tongzhen haizetan station in terms of profit.In this paper,58 tongzhenhaizetan station in the profitability,mainly has the promotion effect is not ideal,the operation mode is not mature,the system function is not perfect and so on.After a comprehensive analysis of 58 tongzhenhaizetan station's profit,this paper puts forward optimization measures combined with the existing research.It is pointed out that 58 tonghaizetan station should be promoted from three aspects of operation mode,promotion mode and information platform system,so as to comprehensively improve the operation capacity.This paper not only makes an in-depth study on the existing problems of 58 Tongzhen haizetan station,but also puts forward some practical suggestions.It can not only help 58 Tongzhen go deep into the rural market and improve the profitability,but also provide reference for other similar enterprises.