| Domestic economic growth slows down,industrial transformation and upgrading continue to advance,population dividend shrinks,overcapacity remains prominent,interest rate gap continues to narrow,financial supervision becomes more stringent,which makes commercial banks face unprecedented risks relying on asset and network expansion.At the same time,with the application of new Internet technology in the financial field,the continuous development of financial technology,"financial disintermediation" is increasing,and the fierce competition among the industry,all urge commercial banks to seek breakthrough development from the transformation,and realize high-quality development through light transformation.China CITIC Bank is one of the earliest newly established commercial banks since the reform and opening up.After more than 30 years of development,it has become one of the most powerful commercial banks in China.China CITIC Bank has always taken the traditional corporate business as its advantage,officially launched the second transformation of retail business in 2014,and then put forward the strategy of building a light bank,embarking on the road of strategic transformation.In order to explore the motivation,feasibility and effect of this strategic transformation of China CITIC Bank,based on the previous literature,guided by the value chain theory,"smile curve" theory and scope economy theory,this paper analyzes the motivation of strategic transformation,and further evaluates the effect of China Merchants Bank's light strategic transformation,hoping to provide a strategic transformation party for commercial banks Face to face experience.Through the above research,we find that: under the influence of internal and external environment,China CITIC Bank has embarked on the road of transformation.Under the guidance of the light-duty strategy,the pressure of performance decline of China CITIC Bank has eased,the rapid growth momentum of non-performing asset balance has been curbed,the capital adequacy ratio has increased greatly,the development and innovation ability has been enhanced,and the overall effect is good.However,CITIC Bank still has the problems of low profitability and high non-performing asset ratio.According to the conclusion of the above analysis,this paper puts forward corresponding suggestions.I hope that the conclusions and suggestions of this study can provide reference forthe strategic transformation of China CITIC Bank and other commercial banks,and also make some contributions to enrich the research of corporate strategic transformation:First,we should make full use of our own resource advantages to continuously promote the development of retail business;second,we should build a competitive brand of retail business and cultivate core competitive advantages;third,we should deepen the transformation of public business and focus on balanced development;fourth,we should strengthen product innovation and broaden the income channel of intermediate business;fifth,we should increase investment in science and technology and cultivate professional talents. |
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