Research On The Innovation Of Knowledge Paid Business Model

With the rise of the knowledge payment industry,major knowledge payment platforms have emerged one after another and formed a certain scale,and the entire industry has entered a stage of explosive growth.As a brand-new industry,payment for knowledge has continued to grow in popularity since its emergence.The vitality that it has exploded has attracted more and more attention.Major organizations,institutions and individuals have also been pouring into this industry,showing a prosperous atmosphere.However,due to its relatively newness,there are relatively few theories and studies on knowledge payment.Therefore,an in-depth understanding of the connotation and extension of the knowledge payment business model,and the research and practice of its business model innovation are of great significance for grasping the development of the entire knowledge payment industry.This article focuses on the knowledge-paid business model and its innovative research.First,sort out the concept and connotation of business model,business model innovation,knowledge payment related theories,and the latest relevant research results at home and abroad.Taking the project Yipin Reading Club operated by the author as an example,based on the project status and practical experience,combined with the development status of the entire knowledge payment industry,the project characteristics and existing problems are analyzed.Then,using grounded theory to code,summarize and demonstrate the collected textual data and interview data,and aggregate them into six core categories,it is concluded that the core of Yipin Reading Club's business model is products and services.On this basis,the business model canvas tool is selected to conduct business model innovation research and analysis,and its business model innovation is studied from nine elements such as customer segmentation,value proposition and core resources,and the business model innovation path of Yipin Reading Club is analyzed.It is based on the product and service innovation created by the team,and based on this,the business model innovation framework of Yipin Reading Club is constructed.Finally,according to the research conclusions,combined with the actual situation of the Yipin Reading Club project,a business model innovation plan for the Yipin Reading Club is formed,which provides users with high-value products and services through a combination of knowledge communities,training camps,and knowledge planets.,To solve the "last mile problem of paying for knowledge",reflecting the innovation of its products and services.Estimate the implementation risk of the program and provide specific safeguard measures to guide the project's innovative practice and provide directional guidance for the sustainable development of the project.In addition,the methods and results of this research can also be used as a reference for institutions and entrepreneurs in the knowledge payment industry.