Study On The Influence Perception And Attitude Of Rural Tourism In The Residents Of The Seven-mile Shitownship Community In Dujiangyan

The development of rural tourism industry provides community residents with the opportunity of employment and entrepreneurship at home,which not only increases the income of residents,but also improves the living standard of residents,and promotes the better development of rural economy and society and the realization of Rural Revitalization.However,the development of rural tourism in the realization of economic benefits at the same time,but also caused changes in the natural,social and economic environment of rural areas,which inevitably brought many aspects of impact to rural tourism community residents.These influences act on the daily life of the residents in the tourism destination community,making them have different psychological experience,and finally forming the comprehensive perception of the tourism impact of the residents in the rural tourism destination community.Qilisi township is an important part of the national tourism demonstration area in Dujiangyan City,Chengdu City,Sichuan Province.From the perspective of the community residents in the rural tourism destination,this paper discusses the perception and attitude of the community residents in qilisi township of Dujiangyan to the development of rural tourism,and analyzes the influencing factors,in order to provide decision-making basis for improving the attitude of the community residents to the development of rural tourism,and to provide decision-making basis for improving the attitude of the community residents to the development of rural tourism Provide basis and guidance for solving such problems in other regions.The main contents of this paper include the following three aspects:First of all,the analysis of the development environment and current situation of rural tourism in qilisi Township further defines the scope and basic situation of the research object from the perspective of natural geography,social economy and the current situation of rural tourism development.Secondly,on the basis of the existing research on perception and attitude of tourism impact at home and abroad,a questionnaire on perception and attitude of tourism destination residents is designed,and the basic information of the sample is statistically analyzed according to the survey results,and the reliability and validity of the questionnaire are tested.Then,through SPSS,Amos and other software to analyze the data,including descriptive statistical analysis,exploratory factor analysis and confirmatory factor analysis,in order to reveal the basic rules of rural tourism impact perception attitude of residents in qilisi Township,Dujiangyan,and to verify the model and hypothesis relationship.According to the results of the study,the following conclusions are drawn:(1)the perception and attitude of community residents to the impact of rural tourism development are different,and show different characteristics under different demographic statistical characteristics;(2)the benefit perception(M = 4.05)of qilishi community residents to tourism development is stronger than the cost perception(M = 3.14),and the support for tourism development is high(M = 4.26);(3)There are significant relationships among community belonging,community participation,environmental attitude,tourism benefit perception,tourism cost perception and tourism support.Finally,according to the results of questionnaire data analysis,combined with the actual situation of qilisi Township Community in Dujiangyan,this paper puts forward suggestions for optimizing and upgrading the development of rural tourism in qilisi Township scenic area from three aspects: enhancing the participation of community residents,strengthening the integration of culture and tourism,and improving the attitude structure of residents towards the development of tourism,so as to better balance the development of local rural tourism with the development of local rural tourism The relationship of community residents provides reference and reference.