The Study Of Strategy Of Rural Tourism In Dujiangyan

Recenty, because of the proceeding of the uniformity of city and province is speeding up as well as the living standard is lifting, in addition, there has been a lot of propaganda produced by the government, rural tourism is becoming increasingly popular and attracts tourists. Rural tourism is not the only way to return to nature, relax and experience the natural environment, it also serves "Three Rural Issues", propagandize the development of the economy of the village so as to extricate the farmers from poverty. It also accelerates the integration of economic growth in the city and the rural culture.As the rural tourism brings the development to a climax, those areas which rely on resources, or create more tourism guides, their development patterns are different, their results are also different. Szechwan was the earliest area to be developed as rural tourism. Its development has been lasted for30years. It is now becoming the third tourism destination which is just behind tourism guide and city tourism. Sanshengxiang and Longquanyi etc become reputed to be rural tourism in China.Dujiangyan is a site that belongs to the world’s culture heritage, and it is also the pioneer of rural tourism. The unique resources of its ecology environment and the characteristics of the place are the conditions to be developed as rural tourism. After the earthquake happened in2008, the tourism resources of Dujiangyan and its tourism services were destructed to a certain extent. At the same time, a series of reconstruction works are being introduced, therefore, we should re-assess the problems occurred in the development of rural tourism. We must aim at constructive proposals to the services of Dujiangyan rural tourism, such as solving the problems of "Three Rural Issues", accelerate the development of its rural tourism and Dujiangyan rural tourism development and disaster reconstruction.The aim of this essay is based on the study of Dujiangyan rural tourism, in retrospect of both study of in&outbound rural tourism, conclusion of development pattern, conclusion of great deal of field survey data, questionnaires and interviews on Dujiangyan, Qing-chengshan etc guides. I used SPASS17.0and EXCEL statistic analysis tool to explore the problems that occurred in the development of Dujiangya rural tourism.The study shows7issues that influence Dujiangyan rural tourism development:defects of tourism management; imbalance of rural tourism development in different area zones; tourism accessories incomplete, poor tourism services; the whole image of Dujiangyan and its products is not matching; the series of design of products are unreasonable; lack of overall and efficient propaganda advertisement.In allusion to the above problems, this essay proposes main strategy to the development of Dujiangyan:to bring government duty into full play, set up clear and proper tourism management; to take the whole situation into account and plan accordingly so as to develop rural tourism evenly in the city; improve the operation environment of rural tourism guides, increase accessories in services and facilities, to lift the standard of service; aim-oriented precisely, to strengthen the harmony of tourism image and tourism products; set up reasonable product series in order to manufacture varieties of rural tourism products; to carry out effective sales promotion.