'A PBS mind in an MTV world': Teaching teenagers meteorology by placing a weather forecast on MTV and the creation of the concert forecast

Studies show teenagers are influenced by television. This study tested the hypothesis that students can learn meteorology by viewing a weather forecast on Music Television (MTV). MTV was used because it is the network watched most by adolescents. Two surveys were administered to 175 high school students along with a DVD showing a weather forecast for MTV's Spring Break. Half of the sample group was told the forecast was for MTV and the other was told it was for Channel One. Results showed that there was no statistically significant difference between MTV and Channel One in information recalled from the forecast. Results also showed the White student population recalled more information from the weather forecast format than the other races surveyed in the study. Additionally a series of concert forecasts was pilot-tested on 15 bands with very positive and promising feedback.