User characteristics and response to William A. Switzer Provincial Park Visitor Centre

Interest in park services and understanding leisure decision making has become increasingly important in the last fifty years. Canadians in particular have an affinity for spending time in natural areas and often in parks. Parks and protected areas provide a reasonable and approachable place for people to relax, learn and socialize. This research project consists of interviews and surveys of policy makers and park users at William A. Switzer Provincial Park in Alberta, following the renovation of its visitor centre. The research asks questions related to the visitor centre's goals, who visited, and what the renovation might reveal about changing leisure choices. People visited the centre particularly if they were new to the area and visitor centre clientele responded positively. This research shows how parks respond to the leisure public by providing access to educational and social opportunities at a park.