| Based on the interpretation of the newspaper's role in constructing national identity, this study explores the dynamic strategies employed in nationalism constructing in two major newspapers of China and USA during the 2012 London Summer Olympic Games. By situating meanings of news texts into specific social-cultural contexts, the distinctions and connections between various forms of discourse in news texts are revealed, displaying the complex process of nationalistic ideology construction in China Daily and The New York Times..;Three levels are included in the discursive construction of national identity between two newspapers. In the first level, two newspapers are engaged in the process of representing their athletes with specific nationalistic ideology. China Daily's readings on respective athletes embody a process of pursuing new interpretation of Chinese, as well as committing traditional state-run ideology; whereas The New York Times projects its nation in favor of heroism with attempting to combine a balance between the value of individualism and teamwork. In the second level, different authors from the two newspapers present distinct process of identification, illuminating that reporters' personal identification has potential to influence their readers' identity and finally contribute to the construction of national identities. In the third level, both newspapers demonstrate their own genres to interact with readers facing those failure athletes, indicating the fact that various discourses can work together to the discursive construction of national identity.;The norms of national identity construction revealed in this study has the potentia l to be considered in the international sport marketing and business involvement in China and the United States, two nations that have frequently been taken into comparison by the media in the past decade. As such, an analysis of representative newspapers' discourse focusing on national identity construction, makes this study both theoretical and practical meaning in media research and global discourse analysis.;Keywords: National Identity; Critical Discourse Analysis; Olympic; Newspaper. |
