Communicating ethics: Analysis of annual letters to stakeholders |
Posted on:2013-07-02 | Degree:M.A | Type:Thesis |
University:Gonzaga University | Candidate:Bryan, Christopher S | Full Text:PDF |
GTID:2456390008466639 | Subject:Speech communication |
Abstract/Summary: | |
This research examines how executives, leaders and managers communicate their sense of ethics. Literature from various disciplines is increasingly focusing on the strong ethical tone at-the-top and strong ethical culture to prevent organizational wrongdoing. The literature suggests that leaders face unique challenges in communicating their ethics and that the communication of ethics is inhibited by a psychological bias and the work is grounded in the cultural communication theory of Geertz and Pacanowsky and the organizational culture work of Schein.;The research focuses on CEO annual letters written to stakeholders. This form of communication is a high-profile channel of communication and written to satisfy the needs of a broad array of stakeholders. The letter offers CEOs a valuable opportunity to express their commitment to ethics. The content analysis examined 221 CEO letters and finds that only 15% of CEOs use this channel opportunity to express their sense of ethics. |
Keywords/Search Tags: | Ethics, Letters, Communication, Stakeholders |
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