| The study of the potential for Supply Chain Management (SCM) in the Canadian feed barley industry can provide information for producers and policy-makers to analyze the competitiveness of participants in the barley supply chain. This study discusses economic theories related to SCM, identifies SCM drivers and reviews the Canadian barley marketing system. A survey was conducted on one segment of the barley market, the feed mills in Alberta, to analyze whether there are SCM motivations in the barley supply chain. This study used the scaling method, factor analysis and stated preference technique to analyze feed mill buyers' preferences for specific product attributes and business relationships. The results indicate that SCM is not yet a part of the awareness of barley buyers at feed mills. |
