Research On The Cooperation Mode Of Production And Supply In Feed Enterprise From The Perspective Of Supply Chain

Practice shows that more than 20 years of development, feed industry in China feed industry play an important role to promote the farmers’income; On a world scale, our country has become the world’s second largest feed producer after the United States, which not only benefited from the development of animal husbandry in our country, is also due to the industrial organization of feed industry in our country, the important position of economic structure. Entered a new phase of development, the feed enterprise is faced with a dilemma:on the one hand is the trend in the development of animal husbandry in feed industry has formed a huge demand and broad market, on the other hand is the protection of arable land limits the development of planting industry and market constraints. If you want to keep the difficulty of the comprehensive, balanced and sustainable development is more and more big, so put forward higher request to the feed industry development.From the perspective of the feed industry supply chain, this paper first introduces the characteristics of feed industry development at home and abroad, industry rapid development, the common feature is the quality JiZeng, industry development is more and more specifications, product diversification direction, through the industry rising, emerging, growing and mature stage, feed production and management mode gradually towards the combination of production and sales. However, as the industry gradually mature, the competition is also more and more fierce, industry profit margins are squeezed, the survival and development of the enterprise is restrained, feed enterprises begin to pay attention to the cultivation of the core competitiveness, to start looking for a new development mode, the new profit growth point, to stand in the perspective of supply chain, in a global view to think about the competitiveness of the enterprise’s management and each link; Then the current China’s feed industry supply chain mode of production, supply, strategic alliance, the several kinds of commonly used extensive cultivation, network cooperation mode characteristics, and is suitable for different enterprises and analyzes the different stages of development, focus on the advantages and disadvantages of three kinds of cooperation mode are expounded; Then from the feed enterprise supply chain risk of price of supply and production cooperation, quality risk, risk of out of stock, such as parsing, analyzes the characteristics and the forming reason of risk, and put forward how to effectively control risk; On the basis of the forage enterprise in our country is put forward based on the perspective of supply chain must adhere to transform management concepts, improve the ideological understanding, perfect information system, accelerate the construction of informatization of enterprises, cultivating talents, accelerate the construction of talent team, supply chain management by means of market positioning, the market demand oriented development strategy.The author believes that the future development of the forage enterprise in our country must be from the perspective of industry, based on supply chain thinking to think. Feed enterprises need not only by highlight and emphasize a link to the promotion of the competitiveness of the enterprise, more important is to have a whole train of thought, to build a set of supply chain, the supply chain management theory is applied to the enterprise management, to make enterprise survival and development in the competition, in an impregnable position in the industry.