Research On Space-Time Value Measurement Of Business Model Based On E-Commerce Platform

In the era of mobile Internet transforming to digital,network and information technology have fundamentally changed the low efficiency of trade,and the development of e-commerce platforms has greatly facilitated people's lives.E-commerce is growing rapidly in the world,especially in China,and has become a new economic growth point.In addition,the transformation of the main contradiction in Chinese society and the fast pace of work and life have prompted consumers to put forward higher requirements on the service timeliness and level of e-commerce platforms,that is,consumer behavior presents more obvious space-time characteristics,and space-time value has increasingly become the focus of consumers' attention.Whether it can save more time and space cost for customers and provide richer time and space experience determines the success of the business model,which is also a breakthrough in the innovation of e-commerce platform.However,the innovation speed and form of the business model of some e-commerce platforms lag behind the change of consumers' immediate demand,and there is a space-time mismatch between the value created by the business model and customers' expectation.Therefore,this paper tries to from the value of time and space Angle of view to re-examine the e-commerce platform influence on consumer behavior and consumer utility,build the business model measurement system of value of time and space,this will help to electric business platform operators in order to strengthen the management of time and space level,quality and efficiency of optimization platform,to enhance the user viscosity,improve the satisfaction of consumer.Based on the space-time extension perspective under the Internet environment,this paper selects the e-commerce platform as the research object to explore whether improving consumers' perceived space-time value will have a positive impact on customers' satisfaction,so as to enhance their willingness to use it continuously.This paper is divided into six chapters,from the shallow to the deep,and the specific contents are as follows: the first chapter mainly introduces the research background,significance,methods,ideas,contents and innovation points of this paper;The second chapter mainly systematicallysorts out relevant Chinese and foreign literatures,such as business model in the era of mobile Internet,customer value theory and space-time economic theory,etc.,aiming to understand the current situation and shortcomings of the research and clarify the research direction of this paper.The third chapter mainly explore the mechanism of the business model of time and space value measure,fit the evolution of space and time from the Internet environment,the value of time and space effect of e-commerce platform,network architecture and business model of time and space value customer value dimension part divided into four layers of progressive,lay a foundation for later model and index to construct;The fourth chapter mainly on the basis of the proposed research hypotheses built based on the research of expectation confirmation theory model,and then complete the questionnaire of index design and carry out sampling design,through an investigation and the collected carries on the preliminary analysis,the reliability and validity of small sample based on the questionnaire reliability and validity of a formal investigation on a large scale;The fifth chapter mainly carries out empirical analysis on the space-time value measurement of business models,carries out descriptive statistics,reliability and validity tests,structural equation model construction and confirmatory factor analysis on the collected data,calculates the weight of each indicator at each level,and constructs a comprehensive index system for space-time value measurement of business models of platform-based enterprises.The sixth chapter summarizes the main contents of the above chapters,draws the research conclusion,and puts forward the shortcomings of this paper and the prospect of future research.This paper conforms to the space-time fit evolution under the Internet environment,focuses on the two space-time characteristics of e-commerce platforms,establishes the space-time value measurement model and index system of the business model based on e-commerce platforms,and analyzes consumers' spatial-temporal expectations and actual perceived values of e-commerce platforms to verify the time-value spillover effect.The empirical findings are as follows: first,the perceived space-time value of customers has a positive impact on satisfaction,while the perceived space-time value of customers has a negative impact.Second,perceived space-time value,perceived space-time usefulness,perceived space-time ease of use and perceived space-time quality have a positive impacton customer satisfaction,while perceived space-time risk has a negative impact on customer satisfaction.Thirdly,the spatial and temporal satisfaction of customers has a positive effect on the intention of continuous use.Based on the conclusion,the following Suggestions are proposed: first,to improve consumers' perception of space-time value and narrow the gap with customers' space-time expectation;Second,to improve the perceived space-time usefulness and enhance consumers' stickiness to e-commerce platforms;Third,to improve the perceived spatial and temporal ease of use and increase the immersive experience of consumers.Fourth,reduce perceived space-time risks,improve perceived space-time quality,and create a trust environment.Fifth,segment the market to meet the diversified demand of consumers' space-time value.The innovation of this article is mainly embodied in philosophy innovation and measures: on the one hand,the current most of the scholars from the perspective of enterprise value research value of business model,and based on the perspective of customer value to measure the value of business model,and the emphasis was on the effects of time and space value on consumer satisfaction,as the research platform type value of business model provides a new research perspective.Type of platform business model,on the other hand,the value of the research mainly adopts comparative research,case analysis,etc.,it is difficult to quantitative analysis of spillover effect value of time and space,and in this paper,using the way of questionnaire to obtain sample data,and based on electric business platform business model of space and time value model and the measurement system,by means of structural equation model to realize the explicit representation index value of latent variables of time and space,realize the business model to effectively evaluate the value of space and time.