| After my country has built a well-off society in an all-round way,the domestic economy has entered a stage of high-quality development.The people’s material and spiritual needs continue to increase,and the tourism industry is also booming.Sports tourism is a fusion industry of sports industry and tourism,which can meet people’s demand for tourism and sports at the same time.The development of sports tourism industry is of great significance to my country’s implementation of the nationwide fitness program and the establishment of a sports power nation with broad development prospects.This article takes the development of sports tourism resources in Xiangyang City as the research object,and focuses on the countermeasures to fully develop and utilize the rich sports tourism resources in Xiangyang City,so as to promote the development of sports tourism industry in Xiangyang City,promote Xiangyang culture,and create the characteristics of sports tourism in Xiangyang City.Brand,improve the visibility of the city,and promote the economic development of Xiangyang City.This paper adopts the method of literature data,field investigation and interview to truly understand the development status of Xiangyang sports tourism.Through the macro-environment and competitiveness analysis of its development conditions,combined with the actual situation,the corresponding development strategy is proposed and obtained The following conclusions:(1)Xiangyang City is rich in basic resources,and the development of sports tourism resources needs to be improved.Xiangyang City,with its abundant natural resources such as Han River and mountains and human resources based on the culture of the Three Kingdoms,has added a lot of impetus to the development of local sports tourism,and has developed many high-quality sports tourism products.However,based on the current advantages of its own resources,the level of development in Xiangyang City is still insufficient,and the degree of personalization of sports products is not high,and there is still much room for improvement in the future.(2)The advantages and disadvantages,opportunities and challenges coexist in the development of sports tourism resources in Xiangyang City.Xiangyang City has unique basic resources and support from the government,private enterprises and other social organizations,and its economic level is higher than that of cities in the same category in the country.The development of sports tourism resources has broad prospects.However,market competition is fierce and changes are rapid.In addition,the current domestic new crown epidemic has not completely disappeared.Therefore,to ensure the smooth progress of resource development,Xiangyang needs to formulate reasonable and targeted policies and measures,maximize strengths and avoid weaknesses,and seek development opportunities amidst challenges.(3)The development system of sports tourism resources in Xiangyang City is not mature enough.Xiangyang City has vigorously developed cultural tourism in recent years and has achieved good results.However,the integration and development of traditional tourism in the current tourism market is a general trend.Although Xiangyang City has begun to attach importance to the development of sports tourism in the past two years,it has only focused its development on hosting events.The development planning and policy formulation of sports tourism resources in the scenic area are not complete enough,and there is a lack of professional talents to formulate resource development plans.Many resources are idle and wasted.In view of the problems found in the above research,this paper puts forward the following four development suggestions:(1)Fully tap basic resources and develop multi-body travel products;(2)Shaping the sports tourism brand and creating a distinctive brand image;(3)Promote the sharing of resources and information,and build a “Xiang Shi Sui Shen” sports and travel group;(4)Strengthen the construction of talents and improve the quality of professional personnel. |
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