| The geological exploration industry is the main force in the field of resources and construction in our country.It has entered a new era of leading the overall situation with the scientific development view in history,studied the course of development,analyzed the internal and external environment and deep problems of survival and development,outlined the blueprint for future development,and put forward scientific and effective development measures,which is very meaningful to the future development of enterprises.The geological prospecting units should not only make clear the direction of development and find their own position,but also make effective and correct enterprise development strategy so that they can participate in the market economy in the future and get better development.This paper is mainly divided into five parts,the first part is mainly the research content method and technical route;the second part is the related strategic management theory;the third part is mainly to analyze the external macro environment and internal environment of the DS geological brigade;the fourth part is to use the SWOT analysis model to analyze the unit’s own strengths and weaknesses,as well as the opportunities and threats,through the score of the QSPM matrix list to get the development strategy suitable for the unit and put forward the corresponding strategic measures;The fifth part is to ensure the smooth strategy by optimizing the organizational structure of the unit,improving the level of human resources,increasing technical input and opening up market business. |