Study On Tourism Attraction Evaluation Of Xingwen Global Geopark Based On IPA Analysis

With the rapid development of the tourism industry,people's tourism concepts have also changed.Many tourists have begun to pursue scientific tourism.Geoparks,as places with special geological significance and high aesthetic appreciation,have developed rapidly in recent years.China has formed a three-level system of world-level,national-level and provincial-level geoparks,and geopark tourism has attracted more and more tourists' attention.However,there are few studies on the tourist attraction of geoparks,and there is a certain gap in the level of tourism development between geoparks.Therefore,it is necessary to evaluate and study the tourist attraction of geoparks.Relying on the construction of the geopark,Xingwen Global Geopark has achieved good development in the protection of geological heritage landscapes,promotion of external exchanges,and the promotion of local economic development.However,in recent years,the quality of tourism development of Xingwen Global Geopark and the park's unique and unique The resource conditions do not match,and the development of park tourism has a greater relationship with tourist attraction.Therefore,it is necessary to deeply explore the tourist attraction of Xingwen Global Geopark,broaden the source market,and improve the market competitiveness of Xingwen Global Geopark.This article evaluates and studies the Xingwen Global Geopark from the perspective of tourist attraction,based on the IPA analysis method,combined with the characteristics of the geopark.First,on the basis of related research at home and abroad,sort out and draw on the literature and theories of tourism attraction and geoparks,and select evaluation indicators based on the actual situation of Xingwen Global Geopark,and initially build the evaluation of Xingwen Global Geopark's tourist attraction.system.Through sorting and factor analysis of the sample survey data of tourists,through the process of index selection and verification,the tourism attractiveness evaluation system of Xingwen Global Geopark was finally established.The evaluation system finally consists of five first-level indicators of tourism resources,accessibility,tourism environment,tourism services and facilities,and tourism image,and 26 second-level indicators.Then,the IPA method was used to evaluate 5 first-level indicators and 26 second-level indicators.Based on their distribution in the IPA positioning quadrant map,the advantages and disadvantages of Xingwen Global Geopark's tourist attraction were summarized.The study found that the tourist attraction of Xingwen Global Geopark is in an advantageous area in terms of tourism resources and tourism environment.The tourist attraction of Xingwen Global Geopark is in three aspects: accessibility,tourism services and facilities,and tourism image.Areas of opportunity that can be actively expanded.Finally,according to the evaluation results,the countermeasures to improve the tourist attraction of Xingwen Global Geopark are put forward in order to promote the healthy and sustainable development of the park.