Research On Revenue Distribution Of Three-tier Service Chain Of Aviation Logistics Based On Improved Shapley Value Method

In recent years,China’s air transportation services have become a larger and larger proportion of national transportation,the total volume of air freight has also gradually increased,and the development of the air transportation industry has become faster.With the development of the air transportation industry,there are some problems that cannot be ignored in air logistics.There are many chain links involved in the aviation logistics service chain,and the functions of the enterprises are also different,but from a practical analysis,There are many chain links involved in the aviation logistics service chain,and the functions of the enterprises are also different,but from a practical analysis,because the enterprises in the aviation logistics service chain are all economic independences independent of others,and other node enterprises themselves the relationship is both competitive and cooperative;thus resulting in a lack of coordination in the aviation logistics service chain,and inefficient operation of the entire service chain.Therefore,studying the law of capital appreciation and realizing a more reasonable income distribution system is a key step in the integration of the aviation logistics service chain and a fundamental guarantee for the coordinated development of the aviation logistics service supply chain.Therefore,on the basis of combing related research at home and abroad,the connotation of the aviation logistics service supply chain is defined.By analyzing the constituent bodies of the aviation logistics service supply chain,the composition of members participating in the distribution of revenue is clarified.Combined with the current situation of China’s aviation logistics and supply chain revenue distribution,this paper analyzes the problems of China’s aviation logistics service supply chain revenue distribution.A Stackelberg cooperative game is used as the basic method to construct a three-tier aviation logistics service chain system consisting of freight forwarders,airport cargo stations,and airlines.Considering the impact factors of resource input,risk commitment,degree of cooperation,and degree of contribution,a profit distribution model with improved Shapley value was constructed,and the income equilibrium value was obtained and tested by an example.Research shows that: cooperation between participants can create more distributable revenue for the logistics service chain;after using the Shapley value method for income distribution,the value of income has increased;the result of the final income distribution of the participating companies is affected by the compensation factor of the air freight agent.The determination of the compensation factor value has a very important effect on the final income of the three;considering the impact factors of resource input,risk commitment,degree of cooperation,and degree of contribution,the results of the income distribution are more fair and reasonable.