Study On The Problems And Countermeasures Of The Development Of Cultural Tourism Resources Of Meishan Dongpo Culture

Today is the third year of COVID-19's emergence.The impact of the epidemic has changed the whole world and has had a profound impact on the development of all walks of life in China.The domestic tourism industry has experienced unprecedented development difficulties in 2020 and 2021 years.Along with the long-term social situation that COVID-19 will have,the state has also made appropriate adjustments to the control of the epidemic prevention policy,and the demand of the people's tourism will be released slowly.Because of the worrying effect of the epidemic control and the inconvenience of international travel,the demand for tourism in the country will be raised.This is both an opportunity and a challenge for the domestic scenic spots or tourism enterprises,and it is urgent to improve their own sustainable operation ability.The development of cultural and tourism resources is one of the important means to realize sustainable operation for scenic spots.Meishan has rich Dongpo cultural and tourism resources,and has long been famous for Dongpo culture.The development of tourism content resources also focuses on Dongpo culture,which has a good foundation and development space for cultural and tourism development.However,in order to obtain higher quality industrial development and construction and enhance the popularity of Meishan tourism,we should deeply consider how to better develop and utilize Dongpo culture and give full play to the value of Meishan,the most distinctive and characteristic tourism resource.Taking the development of Meishan Dongpo cultural tourism resources as a specific example,this paper summarizes the theoretical research on the development of domestic and foreign celebrity tourism resources,analyzes the current situation of Meishan Dongpo cultural tourism development,analyzes the existing problems and causes,and finds that the infrastructure of Meishan Dongpo cultural tourism development can not meet the needs of Dongpo cultural tourism resources development Lack of tourism professional talent resources,defects in the development and design of Dongpo cultural tourism project,relatively small development scale and volume of Dongpo cultural tourism project,in-depth analysis of the specific causes of the problems include: weak Dongpo cultural publicity and marketing,lack of policy guidance from the government,insufficient investment in resource development,lack of accumulation of human resources,weak attraction and retention of talents When the government develops Dongpo cultural tourism resources,it lacks the in-depth excavation of the cultural core,the government lacks the integration of cultural tourism resources,and the government has a strong sense of responsibility.This paper summarizes the problems of Meishan government in the development of Dongpo cultural tourism resources.Combined with the excellent cases of cultural tourism development of other local governments,put forward targeted optimization suggestions,including strengthening policy guidance,increasing investment in cultural tourism,strengthening talent introduction,cultivating excellent local talents,deeply excavating the connotation of Dongpo culture,improving the display and interaction of Dongpo cultural tourism resources,fully integrating resources,introducing excellent cultural tourism enterprises,etc,In order to help Meishan achieve higher quality Dongpo cultural and tourism resources development effect,enrich the theoretical research and practical experience of celebrity tourism resources,and promote the development of domestic cultural and tourism industry.