Financial Performance Evaluation And Improvement Countermeasures Of PJ Company

Financial performance can effectively demonstrate the company's market competition level,actual operating conditions and comprehensive management capabilities.Financial performance can assist companies to provide a more comprehensive display of the actual status of their operations and management and the application of funds,so as to determine the economics of the company 's strategy,analyze the main problems and contradictions,and assist the company to continuously strengthen its market competitive advantage and complete Continuous development and progress.PJ is a subsidiary of the coal mining industry.It currently uses the financial performance index system with net profit as the main indicator for financial performance evaluation.This method has many problems: unscientific financial performance evaluat ion system,unscientific index weight allocation,and excluding equity capital costs.The evaluation results are inaccurate and long-term development plans are ignored.The above-mentioned problems caused enterprises to pay too much attention to short-term interest activities and did not pay enough attention to long-term strategic planning,which in turn led to blind financing,blind investment,and low capital utilization rates.Therefore,in this article,the author uses EVA indicators to develop the financial performance evaluation of PJ company,to achieve the effect of improving the efficiency of economic work.Based on relevant theories at home and abroad,this article takes PJ Company as the research object,deeply analyzes the current financial performance indicator system with net profit as the main indicator,and summarizes the existing problems.According to the actual situation of PJ Company,the accounting subjects involved in EVA-related indicators are adjusted reasonably,and the corresponding EVA value is calculated using the financial data of PJ Company from 2015 to 2018,and the EVA indicator is compared and analyzed with the net profit indicator.Based on the PJ company's existing financial performance evaluation index system as an important foundation,at the same time,according to the characteristics of the industry,a total of 18 evaluation indexes were selected.Among them,the first layer is the target layer,which is to complete the most idealization of enterprise value;the second layer is the criterion layer,which is divided into EVA information main table,profit efficiency indicators,innovation level indicators,comprehensive personnel management indicators and society Legal responsibility indicators;the third layer is the indicator layer,which further refines the main content of the criterion layer through various important indicators.Through the analytic hierarchy process,the effective weight of each indicator is calculated,and the final financial performance test score is developed according to the actual status of the weight.Based on the evaluation results of EVA's financial performance,from the perspective of optimizing the capital structure,ensuring the effective implementation of EVA,and implementing the incentive effect of EVA's strategic system,it points out the suggestions for improving the comprehensive quality of PJ's financial performance and guarantee measures.According to the analysis and research,in this paper,the EVA index system established by the author has the characteristics of integrity,efficiency and reliability,which fully guarantees the accuracy,authenticity and objectivity of the final evaluation results.