Research On Development Strategy Of S Coal Industry Co.,Ltd.

The healthy development of enterprises can not be separated from the guidance of a large number of theories.Besides,the implementation of strategic management is the fundamental way to obtain competitive advantages for the enterprises in the complex and changeable environment.At the same time,with the acceleration of the process of economic globalization,domestic enterprises must keep the relationship of international competition with multinational companies,and there remains a fierce competition among the same industy enterprises about science,technology,product quality and so on.This requires enterprise to work out the strategic deployments and plans accurately which are appropriate for the development of the enterprise in accordance with the change of external environment from the actual situation of the company,in order to achieve the competitive upper hand,improve corporate profits,and achieve sustainable development of enterprise.A large number of practice has approved that the strategic management of enterprise is the key and core content of enterprise management so that the enterprise can achieve sustainable development.S Coal Industry Company Limited(S Coal Industy Co.,Ltd.)is a large coal washing enterprise in Ningxia and is a member of the National Energy Group.After the company was integrated by the two companies in January 2019,S Coal Co.,Ltd.currently has more than 3,000 employees and the capacity of annual coal washing and processing has up to 50 million tons of raw coal.The main business of the company includes coal washing and processing,coal quality testing and measurement and coal sales of finished products.The company consists of three major parts---anthracite,thermal coal,and carbon,and a total of 10 functional departments.This paper S coal co.,LTD.,the actual development situation,from the perspective of long-term development of the company,the thorough analysis S coal co.,LTD.,internal and external environment,using the SWOT analysis matrix,the analysis of the S coal co.,LTD.,the advantages and disadvantages in the development,facing the opportunities and threats,through the company more than mid-level leadership meeting,in the form of questionnaire,set the company's overall goals and development strategies,as well as the various strategic corresponding guarantee measures.In order to provide reference for the sustainable development of S coal Industry Co.,LTD.