A Study Of The Competition Strategy Of Hunan Qianjin Leechdom Limited Liability Company

The leechdom business industry of China has already reached a certain scale after passing through six,seven years quick development. But along with the industry state constant upgrading and industry capital's interposition, especially with the case that China joined the WTO, home leechdom business corporations are faced with austere competition and challenge, the fact situation indicates that the competition in the leechdom business industry is more severity day and day, and every corporation in industry are all tasting the competition pressure of subsistence and development is becoming more and more high along with the change of industry and circumstance.Hunan Qianjin Leechdom Limited Liability Company (HQLLLC) is a professional company which is engaged in leechdom business. When the company came into existence, it enlarged its scale constantly with the advantageous conditions and obtained quick development, it already has had a certain force and strength in the industry. But, because of many competitors entering the leechdom business industry constantly, it made the whole industry's marketing circumstance and supply-demand relations have a big change, it also made HQLLLC be faced with severe test and challenge. Therefore, to earnestly analyze the interior and exterior environment of HQLLLC, and scientificly make and actualize effective marketing competition strategy, it will have very important operation significance to HQLLLC acquires and keeps competitive edge in heated competition environment, it also favorable for HQLLLC becoming more and more strong.Firstly, this paper reviewed and coordinated the relational theory namely strategy theory and competition strategy theory, and indicated the paper's notion and method of researching, then the paper unfolded discussion primarily from the environment analysis of HQLLLC,the choice of competition strategy of HQLLLC and the safeguards to actualize competition strategy three aspects. When to analyze the environment of HQLLLC, it mainly went on interior environment and exterior environment two aspects, on the aspect of exterior environment, it mainly adopted the way of PEST and five powers model to detailedly discuss the macroscopical environment of HQLLLC and the environment of the leechdom business industry, then helped HQLLLC to distinguish opportunity and threat, and realize the competition degree,competition situation and the whole competition environment of the leechdom business industry; on the aspect of interior environment, the paper mainly analyzed from organization structure,human resources,state of operation,marketing,quality control,state of management,logistics and corporate culture eight aspects, and found out the predominance and disadvantage of HQLLLC. It is important content of this paper to choose competition strategy for HQLLLC, the paper chose and confirmed the competition strategy for HQLLLC according to four sorts of strategy analytical tools namely EFE matrix,IFE matrix,SWOT matrix and QSPM matrix, it indicated that the centralized strategy should be the principal strategy for HQLLLC to change present state of operation and adapt the change of exterior environment. At last, the paper indicated several safeguards for HQLLLC to actualize competition strategy, namely adjust organization structure, strengthen marketing,human resources management and corporate culture construction, build information platform for corporate.