Research On Competitive Strategy Of Competitive Sports Equipment Of WS Sports Company

In view of the development of sports industry in China,the State Council issued the document No.46 established the national fitness as a national strategy since 2014,and issued the opinions of the Chinese action on the implementation of health and other relevant documents in succession.These documents push the development of sports industry of China to a new height level,the market has unlimited potential for development in the future.WS Sports Company founded in 1978,who started from handmade judo mat.After more than 40 years of innovation and development,it has developed from a family workshop to a world-renowned sports equipment supplier and a global event service provider.Over the years,WS Sports Company has served five Olympic Games,three Youth Olympic Games,five World University Games,six Asian Games and more than 1,000 large-scale sports events in China and abroad.WS Sports Company has gained more international discourse power and broken the monopoly of western countries in the field of competitive sports.As a leading enterprise producing sports equipment and the creator of the most famous sports equipment brand in China,it has great influence in the sports industry.However,with the strong promotion of national policies,a large amount of capital has flooded into the industry,and the market competition is more and more fierce.How to seize the current national policy dividend,seek for a second venture to break through the civil market and maintain a leading position in the market is a major subject facing WS sports company.This thesis uses relevant analysis tools to analyze the external environment of WS Sports Company,and summarizes the opportunities and threats of the company.The evaluation matrix is used to analyze the external factors of WS Sports Company,and the competitive position in the market is obtained by quantifying main competitors of the company.In terms of internal environment,the development history and business status of WS Sports Company were summarized,and the internal resources and capabilities were analyzed and described in detail,so as to comprehensively conclude the enterprise's internal value chain and establish an internal factor evaluation matrix,so as to obtain the disadvantages and advantages of WS Sports Company more intuitively.Through SWOT analysis of WS Sports Company and the planning of the company's strategic positioning and objectives,and it is concluded that the differentiation strategy is the most suitable competitive strategy for WS Sports Company.With the development of competitive sports,WS Sports Company is specialized in R&D and manufacturing of competitive sports equipment.WS Sports Company has been established for more than 40 years to establish a sales channel centered on professional sports teams,and develop professional domestic and foreign competitive markets along the way,and its products serve multiple events.With the intensified competition of the competitive market and the rapid development of the civil market,new development opportunities have come.WS Sports Company needs to seize the development opportunities of the civil market,explore market growth points and seek opportunities for second entrepreneurship.WS Sports Company puts forward the implementation of product differentiation,service differentiation,brand differentiation and channel differentiation,integrating the common development of competitive civil market,and taking the guarantee measures of differentiation strategy by maintaining the continuity of product research and development,strengthening enterprise culture construction,intellectual property protection planning and strengthening channel construction.