Research On Packaging Design Of Agricultural Products Based On "Simplicity" Aesthetics Concept

With the further development of agricultural brand,our country pays more and more attention to the development of agricultural products packaging design,and the requirements of agricultural products packaging design are also getting higher and higher.Packaging design is the most direct manifestation of commodity externalization,which can make consumers clearly recognize product attributes and overall image.However,there are many problems in the development of agricultural products packaging design in China.Agricultural products and other commodity attributes are different,in the packaging of agricultural products to show other commodity creativity will ignore the natural and ecological nature of agricultural products,so that consumers are disgusted.Agricultural products packaging design needs to be guided by the design concept with common connotation,this paper integrates the simple aesthetic concept consistent with the attributes of agricultural products into the packaging design of agricultural products,sorts out the principles and methods suitable for simple aesthetic agricultural products packaging design,and guides the design practice with the design principles and methods.The main research contents are as follow:(1)According to the actual background,this paper discusses the purpose and significance of the study,analyzes the research status at home and abroad,and outlines the research objectives,contents,methods and innovations.(2)The second part is the theoretical interpretation of simple aesthetics.This paper discusses the aesthetic meaning of naivety from the basic interpretation of the word naivety.Tracing back to the historical origin of simple aesthetics and making a new supplement to simple aesthetics under modern understanding,sums up the characteristics of plain beauty under modern understanding.(3)This part discusses the integration of agricultural product packaging and simple aesthetics.The importance of agricultural product packaging was discussed from the basic theory of agricultural products and packaging,and analyzing the current situation of agricultural product packaging design.In view of the current problems of agricultural products packaging,it was proposed that the simple aesthetic concept should be integrated into agricultural products packaging,and the common points between agricultural products and simple aesthetic concept as well as the influence of simple aesthetic concept on agricultural products packaging were analyzed.(4)This part research on packaging design of agricultural products based on simple aesthetics.Combined with the aesthetic characteristics of the simple aesthetic view,the design principles of the simple aesthetic agricultural product packaging are summarized as natural,moderate,authentic and simple.The five dominant design points of packaging design materials,shape,graphics,text and color were systematically described,and the specific methods suitable for simple and beautiful packaging design of agricultural products were put forward.This paper discusses the emotional experience in packaging from three aspects:looking for the sense of belonging,highlighting the sense of simplicity and creating a sense of tranquility.(5)This part combined with the actual situation of agricultural products in Jinzhai County,and the above theoretical research results are applied to the local agricultural products packaging design to create unique agricultural products packaging.In this paper,from the literature to the actual packaging case analysis,from field research to practical design research.layer by layer progressive,explored the design principles and methods of agricultural products packaging under the simple aesthetic concept,strive to improve the current situation of agricultural products,has a certain role in guiding and promoting the development of future agricultural products packaging design.