Research On Platform Service Marketing Strategy Of Cotton Tissue Of Shenzhen Pur Cotton Technology Co.,Ltd

At present,with the continuous development of economy,people's income has been greatly improved compared with before,which provides an economic basis for the country to advocate consumption upgrading policy.At the same time,our country is making great efforts to change from the development mode of resource-based economy to the development of green economy.In the process of enterprises' pursuit of green development,the brand-new category of cotton wipes has been created.Cotton wipes are based on the replacement and upgrading of paper wipes.They use renewable resources to replace the felling of trees.While protecting the ecological environment,they are also welcomed by consumers,creating a new source of profits for enterprises.The improvement of living standards has brought more material pursuit and spiritual pursuit.Consumers hope to use more green and healthy products and services to bring health to their families and contribute to environmental protection.More and more in-depth participation in environmental protection has gradually become the trend of consumer consumption.At present,the use of cotton wipes is still in the stage of market cultivation.As the creator of cotton wipes,Shenzhen all cotton times company,taking it as the research object,can not only understand the original intention of this category,but also provide reference or basis for promoting the marketing ideas and activities of cotton wipes,so as to improve and strive for better results.In this paper,Shenzhen cotton times Technology Co.,Ltd.cotton wipes products as the main research object,through the company's product online and offline sales data collection and comparison and analysis,through the reading and collation of relevant literature,put forward the current problems faced by Shenzhen cotton times Technology Co.,Ltd.cotton wipes products,such as the serious homogenization of products and marketing methods among brands,making the market more competitive Lack of publicity with function.Then,through the analysis of its opportunities,threats,strengths,weaknesses and STP strategies,the corresponding strategies are selected to make the market segmentation.After the above analysis,combined with 4V marketing theory,according to the actual situation of brand cotton towel products in cotton era,the paper puts forward differentiation strategy,functional strategy,product added value strategy and emotional resonance strategy to solve the problems of serious homogenization and insufficient use function publicity.