Research On Packaging Design Of Lushan Yunwu Tea Series From The Perspective Of Semiotics

Mount Lu is a famous cultural mountain with a long history,with a special natural geographical environment.The top of Mount Lu is surrounded by clouds and mist all the year round,and Lushan Yunwu Tea is named after it.However,in such a unique environment,Lushan Yunwu Tea has always been at a disadvantage in the market compared to West Lake Longjing,Xiaocan Tea,and Tieguanyin.Through market research,it is found that the packaging of Lushan Yunwu tea currently on the market as a whole presents problems such as unclear characteristics,insufficient brand awareness,single design form,and insufficient expression of regional culture.Semiotics is a very important method theory in modern art design.The article conducts a series of research and discussion on the regional culture of Lushan from the perspective of semiotics,and develops corresponding strategic research and analysis on packaging applications.Through semiotics The theoretical method of obtaining excellent tea packaging design,highlighting the cultural connotation of packaging.The article takes the Lushan Yunwu tea series packaging as the research object,and deeply explores the regional cultural symbols of Lushan,taking the "dual relationship" of Saussure’s semiotics and the "image,instruction,symbol" of Pierce’s semiotics as the three-part method.Guided by theoretical methods,combing and summarizing the regional cultural symbols of Lushan Mountain,extracting visual symbols that can represent the regional culture of Lushan Mountain,and applying the symbols to the packaging design practice of Lushan Yunwu tea,implementing certain feasible ways to realize the regional culture Continuation.The article first comprehensively expounds the research background of introducing semiotics into the packaging of Lushan Yunwu tea and explains the purpose and significance of the research on the packaging design of Lushan Yunwu tea,and puts forward the innovative points of the article research based on the relevant literature and research status at home and abroad.Research Framework.On this basis,use the method of literature research to sort out the main theoretical research of semiotics and the concept of regional cultural symbols,grasp the essence of semiotics theory,analyze the application research of semiotics in packaging design,and clarify semiotics and packaging Relevance between designs.Under the understanding of the development of the origin of Lushan Yunwu tea,the current situation investigation and SWOT analysis of Lushan Yunwu tea packaging are carried out,and the application value of Lushan Yunwu tea packaging design is summarized,which provides basic basis and practical support for the strategic analysis of tea packaging design below.Secondly,the design of Lushan Yunwu Tea packaging design from the perspective of semiotics is carried out from three perspectives:design from the perspective of image symbols,selection from the perspective of indicators,and communication from the perspective of symbolic symbols.The establishment of the packaging of Lushan Yunwu Tea is a huge and complex task.Only when it develops along the path of Lushan tourism consumers will it establish a unique regional cultural packaging in people’s hearts.The article takes Lushan Yunwu tea gift series packaging as an example to conduct questionnaire survey and design positioning analysis,and use the design methods summarized in the previous article to show the style of Lushan regional culture.To better meet the new requirements of consumers for packaging in the new era,to give packaging more cultural connotations,to verify the feasibility of semiotic theory in practice,and to provide a new reference and reference for the local characteristic packaging design of Lushan.In order to better serve consumers.