The Application Of Semiotics In The Herbal Tea Packing Design Research

In under the time background of multicultural constantly fusion, the change of consumption idea makes consumers, designers and producers more emphasis on the convey of commodity packaging design, packaging design as a kind of visual communication symbol belongs to the category of semiotics research. In this paper, combined with today’s herbal tea health care popular consumer demand, analyzed the current situation of the herbal tea packaging and the existing problems, on the basis of the research on semiotics principle and its application method, introduce the principle of semiotics herbal tea packing design and guide the practical application, make a herbal tea packaging design more rigorous, systematic and scientific. In this paper, by analyzing the design principle of semiotics in the visual communication design, packaging design of linguistic features and the forming principle of visual symbols, further explore the essential elements constitute the packaging design of visual symbols, how to construct the "visual symbol", "visual language" encoding, decoding process of connotation of "meaning", thus forming a system of symbolic image packaging building methods, making it the procedural, periodic and logic framework design process and thought, provide useful guidance for packaging design practice. Packaging image, as a kind of identification symbols, in different media, mainly for visual identity and sense of touch. Symbol as the visual language, visual communication design is the expression, its physical existence is the effective space such as shape, color, material symbol integration. On the visual image of packaging, mainly through graphics, text, color, shape and material symbols to SMS. Items by packing of commodity information dissemination and communication of visual symbols, form the consensus on the emotion and demand between customers, finally achieve the purpose of promoting sales and enhance the brand value. At present the application of semiotics in the packaging design, mostly for single means involved in the relationship between packaging design elements and semiotics analysis, the lack of a comprehensive use of semiotic principles for the design of the packaging system theory and the guidance method. Based on packing in the design theory of semiotics, this paper conduct the thorough research to the visual language, through the design of semiotics and consumer psychology, brand communication and design aesthetics, plastic arts, color, packaging design, such as multidisciplinary cross, to study the characteristics of packaging design of visual language symbols, make the packaging product characteristics through visual symbols more clearly, quickly and accurately convey to consumers through the study of this article, how to explore a more effective by the principle of semiotics, herbal tea packing design the guidance of scientific theoretical basis and guidance method, makes the herbal tea packaging design more systematic, scientific and standardized, and the heritage of our country’s long herbal tea culture has certain positive meaning.Traditional Chinese medicine, traditional Chinese painting, Chinese traditional opera, and other forms of traditional culture known as the quintessence of China, Chinese medicine because of its the curative effect of the traditional philosophy thought and the magic is popular with americans. Herbal tea as an important part of TCM culture, in the packaging design should reflect the history of the traditional Chinese medicine has a long history and profound Confucianism philosophy. With the continuous development of modern scientific methods, the use of herbal tea is not the traditional way of clay pot, boil shift to a more diverse way, performance is more scientific, diverse and convenient features. Modern herbal tea packing design on the one hand, inherited the style of traditional Chinese medicine packaging characteristics, but also learn the virtues of western medicine packing, presents the combination of traditional and modern characteristics, in recent years, according to the pressure of people’s lives and the change of consumption idea, the various "mortgage slave", "car", "card slave", make people turn their attention is focused on the job. Therefore, according to the world health organization department investigation, the existing 75% group is in a state of sub-health, people have to pay much attention to their health care of the body, and the effect of herbal tea because of the health care and extensive get the welcome of people, it created a good opportunity for the development of herbal tea. Herbal tea as one of the few advantages of international industry in our country, under the trend more ushered in the new development opportunities, which will strongly promote the development of herbal tea packing design.Image itself is a kind of product packaging design recognition visual symbol, it passed to the consumer the whole image of the package content and function of material information about the product. Packaging is the product content close contact with consumer visual symbol, is the transmission way of the product sales. Packaging is an excellent media, not all products can be publicized in the mass media advertising campaign, however, almost all of the products are on sale in the market, these products is the only way they itself, namely their container, modelling, colour, graphics, fonts, and information, which must convey the packing. Packaging decides the character of product in the public eye, is the product image and business CARDS, packaging, unlike advertising campaigns, not tactical project, only last for weeks or months. Packaging is a strategic project, will last for years. Thus determine the information and visual communication symbols on the package is very important, the ultimate purpose of packaging is to let the consumer can be packing message to convince and decided to buy the product.