Research On The Sale Price Management Of CNPC In The Post-Pipe Network Era

The Pipe China will realize asset transfer on September 30,2020.By then,it will realize the control of oil and gas pipeline transportation link,Open both ends of oil and gas import and sales,and allow the third party to fully access the oil and gas access and sales process.As a result,the overall import and sales structure in China has undergone great changes.After the official arrival of the Post-pipe network era,this reform completely breaks the monopoly situation of three major oil companies,and makes the oil and gas sales fully marketization,which will bring a lot of influence to the natural gas sales.By analyzing the competition of natural gas sales,build a customer hierarchical management model,and then formulate a flexible pricing basis,and improving the competitive ability of enterprises to cope with the changes in the post-pipe network era,it will help enterprises to adapt to The Times,seize the opportunities,and realize the double positive of profit and market share.This paper about the present situation of natural gas sales abroad and domestic natural gas marketing competition strategy,marketing research and development trend of natural gas sales,review the principles and methods of Analytic Hierarchy Process,the concept of oligopoly competition,relevant theories of pricing decisions,and relevant concepts and theories of natural gas sales,the effect factors of natural gas marketing strategy and target improvement are analyzed and discussed.On this basis,focus on the analysis of the Petro China Hebei Branch market competition and marketing strategy status and existing problems: customer maintenance and management strategy is not scientific,price management lack of provincial pertinence and the new era of adaptability.As the marketing strategy is formulated and implemented nationwide for the head office,the marketing strategy lacks provincial-level pertinence for users and competitors,and the customer management strategy is not scientific,resulting in insufficient customer stickiness even when the gas price is reversed,leading to the loss of both corporate profits and customers.This article uses the system analysis method,the analytic hierarchy process in the customer management theory,the pricing theory in the management economics and the current situation of the marketing strategy of Hebei Province to build a customer management optimization model,and through the consistency verification,verify the customer classification optimization plan Effectiveness.Based on the optimization plan for customer hierarchical management,combined with the operating status of Hebei Province,the company formulates a price management model,and scientifically calculates a provincial-level targeted pricing plan to achieve the purpose of retaining customers and seizing the market.This article uses the system analysis method to discuss the necessity of customer management mode and price management improvement;uses the analytic hierarchy process to optimize the customer hierarchical management system and establishes the customer hierarchical management plan;uses the example analysis method to compile prices based on the actual data of the Hebei Province company Management plan.The above research conclusions have certain reference value for the optimization of marketing strategies of natural gas sales companies under the current background.