Research On The Competitive Strategy Of Chinese Natural Gas Industry Under New Normal Condition Of Economy

Economic new normal brings about huge changes to the development environment of domestic industry.The energy industry,as the pillar industry of national economy,is inevitably influenced by the change economic growth pace.As the most practical “gripper” of the nation's promotion of energy structure transformation in the new era,China's natural gas industry is faced with development opportunities such as air pollution treatment,supply-side structural reform,constant extension of gas-using fields,etc.as well as multiple challenges like increasing foreign dependence,more serious supply-demand imbalance,insufficient pipeline coverage and so on.In the face of the vast potential for future development of China's natural gas industry in the economic new normal,quite many foreign energy enterprises come to grab the market with heavy investment,due to which the domestic natural gas industry is facing increasingly fierce competition.Therefore,in order to adapt to economic new normal and play a leading role in energy new normal,the domestic natural gas industry should have better and more accurate understanding of the current and future internal and external environment,generate competition strategies applicable to their own development in advance and promote the development of domestic natural gas industry in a more rational pattern.Based on analysis and research on the existing literature,the thesis analyzes the internal and external environment and sorts out the internal and external key factors of China's natural gas industry in economic new normal through some strategic analysis tools such as the PEST model,Michael Porter five forces model,industrial value chain,etc.In addition,weights and scores of all key factors are obtained by means of analytic hierarchy process and expert scoring method,thereby establishing EFE and IFE matrixes.Based on the scoring of EFE and IFE matrixes,the alternative plan of the natural gas industry competition strategies in the economic new normal is made through SWOT matrix.Finally,select the cost leadership strategy and differentiation strategy as China's natural gas industry competition strategies in the economic new normal according to the calculation result of IE matrix and QSPM matrix and propose implement countermeasures and safeguard measures for the selected strategies from the perspectives of industry and government.