Study Of Paul Poiret Haute Couture House Design Management

From the end of the 19 th century to the beginning of the 20 th century in France,the old bourgeoisie gradually withdrew from the stage of history,and was replaced by a new bourgeois group with very different values and aesthetic interests.The group of high fashion designers,represented by Paul Poiret,realized the sudden changes in the spirit of the times,sales targets and production methods,and adjusted their design management methods in accordance with the situation.On the one hand,Paul Poiret Haute Couture House fused the ideas of "Orientalism" and "Feminism",and creatively integrated the Eastern dress form into the Western dress aesthetic system.On the other hand,Paul Poiret Haute Couture has created the first "immersive fashion party" show,combining visual displays and event promotions to enhance the fashion consumer experience.In addition,Paul Poiret also actively expanded overseas markets,using the relatively advanced fashion communication media in the United States at the time to actively convey the brand's design philosophy,aiming to establish a high-end and connotative image of "French haute couture designers" in order to attract the American high society fashion consumer groups.As a sample of fashion history in the development of the French high fashion industry in the early 20 th century,the design management style of Paul Poiret Haute Couture House and the spirit of the times and historical values it reflects inspire the present.The design management style of Paul Poiret Haute Couture is advanced and contemporary,and its unique design style,several pioneering business operation models and development strategy ideas have profoundly influenced future haute couture designers and even the French haute couture industry,and the spirit of the times and historical values it reflects also have certain significance for the Chinese haute couture industry.Using the functional dimension of design management of Paul Poiret Haute Couture house and its design management thinking and approach,and taking into account the current environment,social background and market situation in China,the contemporary Paul Poiret Haute Couture brand event planning,including online and offline promotion planning,event planning,to explore the contemporary context of Paul Poiret Haute Couture brand how to connect the brand culture and The project includes online and offline promotion planning and event planning,exploring how the Paul Poiret Haute Couture brand in the contemporary context can carry out design and management practices involving display design,product design,and event planning by linking the brand culture and core design elements.The Paul Poiret Haute Couture house is a typical case,and its design and operation approach is actually the collective choice of the haute couture designers of the late 19 th and early 20 th centuries,who often shouldered design and management functions and actively adopted design,operation and strategic innovation to promote the efficient operation of the haute couture house,and even actively expanded overseas markets to seek more market development opportunities.Some of these houses from more than a hundred years ago have evolved with the times and thrived to this day,while others have faded away in the course of fashion history.However,the design and operational approaches they adopted more than a century ago,which are suggestive of the embryonic stage of design management,inspire the present and contribute to current design management research as early research samples.