Research On Development Strategy Of BT Iron And Steel Group

In the context of realizing the development goals of the "14th Five-Year Plan" period,it is an inevitable trend to solve the problems of high-quality development,consolidate the advantages of development,and integrate the new development concept of "innovation,coordination,green,openness and sharing" into the development concept of enterprises.BT Iron and Steel Group how to give full play to its own advantages,build core competitiveness,embark on the road of high-quality development,at the same time balance the relationship between production and green development,but also to reduce corporate responsibility,reduce financial burden is an urgent problem to be solved.Based on the analysis of the internal and external environment,strengths and weaknesses of BT Iron and Steel Group,this paper develops the Group’s development strategy and puts forward the safeguard measures.The main work and conclusions are as follows:Analysis of BT iron and steel group,internal and external environment,the study found that a group is the external environment facing the globalization of inverse tendency spread,threatened by the impact of economic and trade activities,at the same time as the country difference programs encourage building at home and abroad binary development pattern under the general principle of fair competition for iron and steel industry will also be providing opportunities;Second,steel competition highlights the homogenization,and low-end,but with the promotion of rural revitalization and urbanization,steel products are still irreplaceable,and have a broad market;Third,BT Steel Group has a solid industrial foundation,convenient geographical location and transportation,rich mineral resources and advantages in raw material supply.At the same time,the group has high costs and liabilities,weak competitiveness of core products,and scattered resources of scientific and technological research and innovation.Based on the analysis of the Group strategy,business unit strategy,functional strategy and key tasks,the Group establishes the diversified development strategy as the main strategic objective and the coordinated development of various industries;At the same time,it consolidates and enhances its leading advantages in the two fields of rare earth steel and rare earth functional materials,adopts a differentiation strategy,and is committed to creating an industrial development pattern of "prominent main industry and diversified cooperation"through innovation and reform.The BT iron and steel group to establish the main outstanding,diverse collaborative"the diversification of the total development strategy,the adhering to the people-oriented,the principle of the development of unity,inheritance,innovation,strive on staffing and production safety,through scientific research and technology introduction of the innovative ways of combining build enterprise core competitive ability,at the same time ensure good resources to plan as a whole,In order to ensure the realization of the diversified development strategy.This study enriches the research results of solving the problem of high-quality development in the steel industry,provides theoretical basis and guidance for the high-quality development of BT Steel Group,and provides reference for other similar steel companies.