Research On The Design Strategy Of Kitchen Appliances Based On Consumer Psychology

The circumstances of rapid economic growth in recent years,consumer groups consumption increased gradually increase to the requirement of product design at the same time,with the rapid development of the kitchen small home appliance industry in China,people demand for small home appliance product rising trend,so the kitchen small home appliance of more and more businesses in the design and manufacture more will consider the opinions of the consumers.Consumer psychology as a study of consumer buying behavior in the process of psychological activities and behavioral rules of a comprehensive discipline,and consumer psychology as a part of the research content,the author hopes to use the theoretical basis of consumer psychology and research methods,the kitchen small household appliances user psychology research analysis.Starting from the perspective of consumer psychology,this paper summarizes the psychological needs of consumers in the process of purchasing decision-making by taking their behavior and psychology as the starting point.In order to better explore the factors that consumers consider when buying small kitchen appliances,build the relationship between the characteristics of consumer groups and the factors that consumers consider when buying small kitchen appliances,carry out experimental design,put forward hypotheses,and use SPSS for data processing,and summarize the relationship between the two through variance analysis.Through the conclusion of the experiment,combined with the survey data of the questionnaire,the electric kettle was selected as the design object,the product elements of the electric kettle were deeply excavated,the market survey questionnaire analysis was conducted,and an electric kettle product was designed to meet the needs of young,middle-aged and young consumer groups from the design elements of material,shape,color,etc.Existing kitchen small home appliance in our country under the background of the development of the market environment,based on the practical design of design of experiment conclusion and electric kettle,put forward the corresponding development of today's kitchen small home appliance design strategy,consumer psychology and kitchen small home appliance design,enhance competitiveness of the enterprise market at the same time,provide reference value for consumers and businesses.