Research On Customized Design Of Trendy Games Based On Consumer Psychology

With the rapid development of China’s economic level,consumers pay more and more attention to spiritual satisfaction while meeting material needs.As one of the popular cultural products,trendy toys have entered a stage of vigorous development in recent years.However,while the trendy toy industry is rapidly expanding its scale,the homogeneity of trendy toys is serious,and the emotional stickiness between products and consumers is low.,short product vitality and other issues are all important factors hindering the development of the trendy play industry.This paper uses the theory of consumer psychology to study the positioning of consumer groups required by customized design,and explore a way that is more in line with the consumer needs and emotional needs of trendy game consumers.This paper takes the trendy toy consumers as the research object,takes the literature research method and case analysis method as the research method,and studies the customized design of trendy toys based on consumer psychology.More personalized and featured animation trendy play.It not only meets the needs of the public but also helps to avoid waste of resources.Studying animation trendy games from the perspective of psychology will help creators follow the people-oriented creative concept;it will help the designed trendy toys to meet the needs of consumers;it is conducive to the steady development of the trendy toys market;it is conducive to improving the theoretical research of trendy toys design.This paper is elaborated through five parts: the first part discusses the background and significance of the research,which lays the groundwork for the in-depth research in the following,and also expounds the research status of this topic,and analyzes the focus of the existing articles and the future development.Trends,and finally,the research methods,and the proposed innovations.The second part expounds the related concepts of trend toys,consumer psychology and customized design,and provides theoretical support for the following research.The third part,based on the perspective of consumer psychology,analyzes the advantages of trendy toy’s customized design from the differences and demand levels of trendy toy’s consumer groups,and points out that the customized design based on consumer psychology is more suitable for consumers and achieves precise positioning..The fourth part elaborates the design elements in the customized design by analyzing the trend toys of the existing customized design trends,and proposes to refine the customer needs by locating the consumer groups;flexibly use the consumer psychology to carry out personalized design;promote the product to the Market,the solution idea for circular verification.The last part is the practice based on the previous design.By using the theory of consumer psychology,this paper sorts out the customer group positioning required by the customized design of trendy toy’s,and achieves the accuracy of improving customer needs.It uses the customized design process to obtain information,statistical analysis,product design,and four processes of user verification.At the same time,In product design,the analysis results of consumer psychology are used to design from the aspects of shape,material,color,emotion and interaction to make it more suitable for consumers’ psychological needs.