Design Of Marketing Plan On Product Of Wisdom Company’s Smart Desk

In recent years,with the steady development of China’s economy and the significant improvement of people’s living standards,the government and families have invested more and more in education.The health problems of children and adolescents have also received extensive attention.They are in the process of learning and growing up.,Is often accompanied by some bad diseases such as myopia and hunchback.As a result,the development potential and development prospects of the functional children’s school supplies market are increasingly being favored by various businesses.In 2020,the myopia rate of children and adolescents in China is about 52.7%,which means that one in every two children and adolescents in China is nearsighted.Along with visual impairment,scoliosis has also become the third "killer" of the health of children and adolescents in China in recent years.0-10 years old and adolescence are the two fastest stages of a child’s development,as well as the fastest growing period of scoliosis.If effective prevention is not carried out,it may develop into a severe deformity,which will have a lifelong impact on the child.The desk is the learning tool that children and adolescents use for the longest time in school.The height of traditional desks is mostly fixed and cannot be adjusted to meet the needs of students of different heights,and desks that are too tall or too short will affect the physical development of students.And healthy vision.Wuxi Wisdom Company is committed to the research and development of school supplies.Wisdom Smart Desk is an innovative product developed with smart sensor technology,which allows students to maintain a healthy and efficient learning state when using it.The company wants to use this new product to gain a certain market share by formulating a complete and effective marketing plan to create a unique brand image.This article first elaborates on the research and its background and significance.How to learn efficiently and healthily under the circumstances of high learning intensity and learning pressure is a problem that the whole society is paying attention to.Then the research purpose and content of this thesis are explained,and the content is laid out according to each chapter of the catalog.Then I drew the frame diagram of the whole paper in order to understand the concept of the whole paper more clearly,as well as the research methods such as literature review method and practice research method used in the whole research process.Then give this thesis theoretical support from the level of related theoretical overview,such as the overview of modern marketing concepts,marketing strategy theory and marketing strategy theory and so on.Then it conducts a macro analysis of the entire smart desk industry.At the same time,it analyzes the market demand and competitor analysis of smart desks from a micro perspective,and combines the characteristics of Wisdom’s smart desks to analyze the target market.According to the product features of Wisdom Smart Desk,it entered the ranks of the smart desk market as a market fill-in person,and determined its brand positioning as a health guardian and a learning companion,based on two aspects of marketing strategy and marketing strategy.To develop a marketing plan.This program provides guidance for Wisdom’s smart desks to enter the market,to occupy a place in the fierce market competition,to establish a clear brand image,and to gain consumers’ likes.At the same time,this article also hopes to provide new ideas and directions for the marketing of other innovative smart products.