Research On The Development Strategy For Petro China Jilin Marketing Company

With the rapid world economic integration and complicated development environment,the competition in various industries has become increasingly fierce.Oil resources,as the blood of industry and important strategic materials related to national security,are also the focus of concerns of countries and capitals in the world.Because of its stable political and social environment and its sustained economic development,China is a land of investment for many international enterprises.From the point view of many international oil companies,China has become an important target market for their strategic development.In such an increasingly complex competitive environment,CNPC Jilin Sales Company also faces many challenges in its development.In order to increase the market share and consolidate the leading position of regional refined oil sales industry accumulated for a long period,it is necessary to seriously analyze and reacquaint the internal and external environment faced by the Company so as to continuously enhance its ability to respond to rapid market changes.Although the current oil market environment is complex and changeable,with "Black swan" incidents and Gray Rhino incidents occurring from time to time,oil resources are still irreplaceable in the national economy and people's livelihood.In addition,oil resources are also important strategic resources of a country.As a major oil producer and consumer in the world,oil resources play an important role in China's economic development.In recent years,with the gradual changes of the external environment of the state refined oil sales service industry,the refined oil market has rapidly completed the transformation from seller-led to buyer-led.Accordingly,the marketing mode and customer demand of each refined oil enterprise have also changed greatly.As a provincial sales company of CNPC,in addition to important political responsibility of being the main sales channel for refined oil products in Jilin Province,CNPC Jilin Sales Company undertakes the important responsibility of selling refined oil products produced by Jilin Petrochemical Company,an internal group company and recovering cash flow for the group.Under the complicated internal and external business situation,the company aims to cultivate core competitive advantages in six aspects,namely risk prevention and control,marketing,network share,cost control,innovation vitality and party building team from a long perspective.However,in the light of the new situation and requirement,Jilin Sales Company has shortcomings to be solved,such as large total expenses,high operating costs,weak profitability,rising negative interest funds,and weak service quality.Also,it is short of revolutionary measures and measures due to insufficient efforts to break through traditional concepts and high ability to accurately coordinate the relationship between price and efficiency as well as enhance sales level of its selling stores.Moreover,the potential safety,environmental protection and risk conflicts remain prominent.During the period of the 14 th Five-Year Plan,an important strategic development period and transformation period for enterprises,it is especially important for the company to hold the opportunity and expand the advantages to build the company into a respectable,enviable,positive,dynamic and innovative and efficient first-class sales enterprise for future development of the company.The industry and regional environment in which CNPC Jilin Sales Company is located has been changing constantly,which results in rapid changes in opportunities and threats,advantages and disadvantages faced by the company.In this paper,the market environment of product oil sale of CNPC Jilin Sales Company is analyzed,and the development trend of marketization,sustainability and high quality of the company is explored from the perspective of the company.By systematically sorting the data of many years,and comparing with each competitive player and the environment of the industry,the advantages and disadvantages of operation and management as well as internal and external opportunities and threats of CNPC Jilin Sales Company are analyzed and summarized by using the development data of the company and the industry.Finally,the reasonable development thought is proposed,so as to optimize the main business development of CNPC Jilin Sales Company as well as the reasonable development strategy based on the strategic management study.It is expected that the development strategic study will have actual impact on domestic oil product marketing companies,as well as some practical and theoretical significance for various domestic oil enterprises.