A Research On The Joint Venture Strategy Of Refined Oil Sales Companies

In January 2015,the China-Myanmar oil and gas pipeline was completed.In August 2017,the first refinery and chemical enterprise in Yunnan Province was completed and put into operation.This adjusted and optimized the energy layout,ensured energy strategy security,eased the energy shortage in the southwest region,and promoted local economic development.It has brought positive,significant and far-reaching effects,and has had a major impact on the refined oil market in Yunnan Province.In addition,in recent years,the opening up of the national refined oil retail sector has gradually increased,the use of big data and artificial intelligence has been widely used,the third mode of travel has gradually become larger,the alternative energy has been rising,the scale of enterprises has expanded and the operating costs have been increasing.These have brought unprecedented opportunities and challenges to a refined oil sales enterprise in Yunnan Province.This paper is based on the current development scale,quality,current enterprise development strategy of a refined oil sales enterprise,combined with the macro-micro development environment,its own advantages and disadvantages,etc.,drawing on the successful Sino-foreign joint venture case of refined oil sales enterprises,and using strategic management theory and strategic analysis tools,The research proposes a FDI-based joint venture strategy adjustment and combination measures for a refined oil sales enterprise,including adjusting and optimizing the organizational structure,adopting a large-scale development strategy,a cost leadership strategy,a diversified development strategy,and a people-oriented,service priority strategy,etc.,with a view to a finished product.The next step in the development of oil sales companies provides a reference.