Study On The Image Construction Of Beautiful China From The Perspective Of Ecological Civilization Construction In The New Era

National image is an important factor affecting international relations.National image affects economic exchanges,scientific and technological exchanges,tourism and foreign policy among countries.Building a good national image can help to enhance the soft power of the country,enhance the attraction and influence of the country,and occupy a favorable position in international competition.General Secretary Xi Jinping stressed: "we should pay attention to shaping China’s national image,and focusing on the image of a civilized country with profound Chinese history,diverse ethnic groups and diverse cultures and the image of a great eastern power with clear politics,economic development,cultural prosperity,social stability,people unity and beautiful mountains and rivers.Focusing on the image of a responsible big country that adheres to peaceful development,promotes common development,maintains international fairness and justice,and makes contributions to mankind,and the image of a socialist big country that is more open to the outside world,more friendly,full of hope,and full of vitality." China aims to create a pluralistic,comprehensive and responsible image of a big country.Nowadays,the quality of environment and ecology is an important factor affecting the future of the world,and the international community pays more and more attention to ecological protection and governance.Western countries,mainly the United States,politicize the issue of ecological construction,ignore China’s efforts in the construction of ecological civilization and global ecological cooperation,and publicize the "China Threat Theory" in climate and ecology,which has become a major issue affecting China’s national image.Therefore,it is urgent to build a beautiful image of China.At present,the realistic basis for the construction of beautiful China’s image can be divided into two aspects: from the domestic level,the construction of ecological civilization is the internal basis and important path for the construction of beautiful China’s image.Under the leadership of the Communist Party of China,China’s ecological civilization construction has achieved good results;from the international level,China’s beautiful image is gradually understood and accepted by foreign people.The image of beautiful China constructed on this basis has made some achievements,but there are still many problems,such as China’s weak ecological foundation,the lack of external communication,the "China’s ecological threat theory" deliberately created by the west,and the Foreign Ecological Discourse Hegemony,which lead to the difficulty of China’s voice and communication.In order to solve the existing problems,we should strengthen the construction of ecological civilization,improve the global ecological cooperation,strengthen external communication and establish a self-confident ecological discourse system,so as to achieve the goal of building a beautiful China image as soon as possible.This paper combines theory with practice and interdisciplinary analysis,and combines Marx’s ecological view,Xi Jinping’s ecological civilization thought and national image research as guidance.It analyzes the value of the image of the beautiful China’s image and shows the importance and necessity of the construction of beautiful China.This paper discusses the basic basis of the construction of beautiful Chinese image,and analyzes the realistic conditions supporting the construction of beautiful image in China.Based on the analysis of the challenges faced by the construction of beautiful Chinese image from the perspective of ecological civilization construction,the paper studies the feasible path of constructing beautiful Chinese image in the new era.This paper mainly discusses from four parts:The first part analyzes the concept of beautiful China image and related theories.This part along the logic sequence of "beautiful China","beautiful China image" and "national image",based on the perspective of ecological civilization construction,discusses the relevant theories of beautiful China image construction,which lays a theoretical foundation for further research.The second part analyzes the era value of the construction of beautiful China image in the new era.The construction of a beautiful China image in the new era highlights the ecological wisdom of the Chinese nation;it is the great practice of the Communist Party of China to implement the concept of "people-centered";it conforms to the international trend of ecological protection,and is conducive to promoting the construction of a community of human destiny;it can enrich the connotation of national image construction,and build the international community’s image identity of China.The third part analyzes the basic basis and realistic challenges of the image construction of beautiful China.The image of beautiful China relies on the construction of domestic ecological civilization and the sense of identity of the international community.In terms of ideology,through the inheritance and innovation of Marx’s ecological concept,Xi Jinping’s thought of ecological civilization has been formed.In practice,the practice of ecological civilization construction has been continuously promoted,the ecological environment protection in China has been constantly strengthened,and the ecological environment has been restored and improved;in terms of system,relevant systems and laws and regulations concerning the construction of ecological civilization have been formed,providing institutional guarantee for the construction of China’s image.Internationally,more and more countries and regions recognize the beautiful image of China.However,there are still some problems to be solved in the process of constructing the image of beautiful China,such as the lack of domestic ecological conditions,the obvious lack of international communication,the intentional "China Threat Theory" made by foreign countries and the hegemony of Foreign Ecological Discourse.The image construction of beautiful China still faces great challenges.The fourth part analyzes the feasible path of the image construction of beautiful China.In response to the challenges,the realization path of the image construction of beautiful China mainly provides feasible solutions for the image construction of beautiful China from the aspects of strengthening the construction of ecological civilization,improving global ecological cooperation,strengthening external communication and establishing a self-confident ecological discourse system.