| This paper takes the Ecological Exhibition of Qilian Mountain National Park as the starting point.Breaking the inherent popular science display mode of traditional exhibition,through the application analysis of plane and digital media means,this paper explores how to visualize the ecological popular science content through information design in the wave of contemporary exhibition design innovation,so as to arouse the interest and resonance of viewers,so as to achieve the ultimate goal of optimizing the efficiency of popular science.The author mainly expounds from the following aspects: first,through the explanation of ecological popular science exhibition and information design,express the trend of the latter applied to the former,and do a good theoretical support and logical groundwork for the analysis of specific information design forms below.Second,from the discussion of graphic information design means in the exhibition,the application of graphic language and the innovative expression of popular science illustration,through the interpretation of relevant design cases,provide design strategies for the communication of Qilian Mountain National Ecological Exhibition information.Third,summarize the schemes provided by digital media means for the visual design of exhibition information,and provide more possibilities and innovations for ecological science popularization exhibition at the technical level.The second and third part,as the core part of the article,focuses on the formal beauty of information visualization,the recognition of the transformation of popular science knowledge to visual form,the participation and emotional resonance of the audience in receiving popular science information,and the two-way significance of ecological environmental protection of publicity and exhibition of ecological popular science information.Finally,based on the above content,the information design of an exhibition item in the Ecological Exhibition of Qilian Mountain National Park is completed. |