Study On Competitive Strategy Of A Energy Catalyst Company

As well-konwn petroleum is non-renewable resource,the world’s proven petroleum reserves are steadily declining with the exploitation of different countries.China as a large energy consuming country with rich coal and less petroleum,intensively develops the coal chemical industry to partially replace petrochemicals,which not only can alleviate the current shortage of petroleum resource,but also be used as an energy technology reserve to ensure the safety of the national energy strategy,and the coal to olefin project plays a vital role in the whole coal chemical industry.As a pioneering enterprise in the in the production of coal to olefin catalyst,A energy catalyst company has always occupied a pivotal position in this industry.However,with the continuous entry of new participants in the market,the research and development of new alternative products and processes,and gradual intensification of competition in the industry,the company’s leading position has been continuously impacted and challenged Meanwhile,with the continuous fluctuation of coal prices and the increasingly obvious trend of vigorously developing environmental protection and new energy in China’s energy industry planning policies,company a,as an affiliated enterprise in the traditional coal chemical industry,its main business will be seriously impacted.Company A must find effective ways to meet the challenges of all parties.Therefore,it is the top priority of Company A’s long-term planning to continuously improve the competitiveness of enterprise and establish effective competitiveness enhancement strategies to ensure its market share.This is also the significance of thesis in this paper.This paper is divided into five pa introduction,the external and internal environment analysis of the Company A,the establishment,implementation and guarantee of the competitive strategy,and systematic research in accordance with the ideas of discovering,analyzing,raising and solving problems.This paper uses analysis tools and theoretical such as PEST model,Porter’s five forces model,SWOT model,Value chain model and competitive strategy,combined with foreign literature and research materials as references,to ensure the reliability and applicability of the formulated competitive strategy scheme and safeguard measures.Ultimately,this paper proposes that company A should implement differentiated competition strategy,start from the overall competitive strategy of product structure optimization,technical service value-added,brand image positioning planning and forward-looking basic guarantee,combined with technological innovation,comprehensive market research,the integration of organizational strength and the guarantee scheme of win-win cooperation help company A improve its own competitive strength.