Research On The Design Practice Of The Yangxin Cloth Paste APP In Digital Cultural And Creative Design

Yangxin cloth paste are the cultural carrier of the characteristic arts and crafts in Yangxin County,Hubei Province,and the crystallization of witnessing the wisdom of Yangxin women.It has a long cultural history,rich and unique patterns,strong colors,and exquisite craftsmanship.It contains the unique essence of Chu culture and is of great cultural heritage and aesthetic research value.With the rapid development of industrialization and the continuous improvement of people’s living standards,Yangxin cloth paste are facing problems such as the inability of inheritors and the gradual disappearance of craftsmanship and technology.In addition,due to the influence of industrialization,low market awareness,and single means of communication,the characteristics that have been passed down for a century Culture has difficulty attracting the attention of a new generation of youth.At present,the design of Yangxin cloth paste is mainly integrated into clothing,decorative handicrafts,etc.,and how Yangxin cloth paste are digitally protected and inherited in the new media environment,and there is no trace of mobile APP design research that truly extends its practicality and inheritance means.can be found.Therefore,how to use Yangxin cloth paste to rely on the new form of digital cultural and creative design,apply them to mobile APP terminals,and use digital media as a carrier to display the process of "activation" of traditional culture is the main direction of this research and practice.The research of this topic takes the cultural connotation and artistic characteristics of Yangxin cloth paste as the starting point,and aims to deconstruct and reshape its modeling elements by using digital technology as a medium;using mobile Applications as a communication platform,to find the integration of traditional cultural innovation and digital media as a useful catalyst for non-genetic inheritance and development.The full text can be divided into three parts: the first part,the theoretical basis.Based on the main direction and research status of the subject,the author analyzes the development dilemma of folk handicrafts and explores new paths for the development of folk handicrafts;through the analysis of different digital cultural and creative design cases,it is clarified how digital cultural creativity can help folk handicrafts,laying a solid foundation for subsequent design practice.theoretical basis.The second part,design basics.Through field investigation and other methods,the author traces the origin of Yangxin cloth paste culture,analyzes and extracts its patterns,colors,and artistic characteristics of composition,and uses mobile Application as a platform to establish Yangxin cloth paste database."Cultural and Creative" design experiment,create a multi-dimensional derived cultural IP image design,and provide a design basis for the final design practice.The third part,design practice.Based on the previous theoretical research and design experiments,the author focuses on the pain points of the inheritance and development of Yangxin cloth paste,combined with the target user survey and the advantages of digital cultural and creative development to design mobile apps,so that the combination of Yangxin cloth paste and digital cultural and creative apps has a strong effect.Relevance and feasibility can better integrate with digital cultural and creative under the diversification of new media.It is hoped that under the wave of digital technology,Yangxin cloth paste can enter the field of innovation with the help of digital media,reshape its development mode of inheritance and protection,and build a bridge between target users and excellent traditional culture.