| Xindian culture inherited the Qijia culture and appeared in the late stage of the development of colored pottery.From the perspective of patterns,Xindian pottery is more concrete than other types of pottery and contains a unique ancient charm.In the design of modern cultural and creative products,a large number of cultural and creative products are made of Majiayao pottery.Compared with Xindian colored pottery,it’s in a weak position,and its artistic value has not been fully developed.In this paper,the patterns of Xindian painted pottery are innovatively designed through three points,the highlights are explored in the research,and the modern graphic design techniques are used to transform the new forms into the "pottery color and light" series of cultural and creative products.First,the author carried out research on Xindian colored pottery culture and summarized the shape characteristics and pattern characteristics of Xindian colored pottery.Second,the development of Xindian painted pottery cultural and creative industry was investigated,and the deficiencies were found.Third,based on the design principles of difference,innovation,regional culture,beauty and practicality,we look at the problem comprehensively according to the survey questionnaire data.Excavate the shining points of different categories of products for different people,carry out differential and innovative design,add modern aesthetic needs without changing the basic elements of Xindian culture,retain the unique ancient charm of Xindian painted pottery patterns,and design cultural and creative products that are "more suitable for use in the light of their patterns,materials and categories.Take daily life,practical stationery and fabric products as cultural and creative carriers,and comprehensively present the design and application in the form of app. |