| The NTOCC model has received more and more attention and has been rapidly developed under the impetus of the state.The NTOCC plays a vital role in the allocation of transport resources.On the one hand,this light asset operation model can reduce its own operating costs and avoid the risks of investing in heavy assets,and invest with very little capital.To integrate the transportation resources in the society and provide more professional and higher quality services,which also enables them to survive in such a competitive and competitive market.On the other hand,as an emerging format,with the promotion of the NTOCC model,there are also many problems in the carrier’s operation management and technology.How the NTOCC sets the carrier price is one of the problems.In order to improve the quotation and shipping price problem and improve the matching efficiency in the platform,this paper will start from the carrier price under the NTOCC mode,hoping to understand the various modes of the NTOCC platform through careful understanding of each mode.The carrier price allows the platform to better complete the transaction process,improve the matching efficiency of the platform,provide higher quality services for shippers and actual carriers,and ensure the healthy operation of the platform.The research content of this paper has the following points:Firstly,the related theories of the NTOCC platform are studied.The purpose is to understand the research status of the NTOCC platform by domestic and foreign scholars,and to analyze the development history and characteristics of the NVOCC.In addition,since the main business of China’s NTOCC is still concentrated on road freight transportation,the research content of this paper relies on the research of road freight transportation.Therefore,the relevant literatures on the road cargo market and road transport price pricing mechanism are also included in this paper as theoretical support.Secondly,it analyzes the operation process and profit model of the NTOCC,and conducts research on the relevant bodies of the NTOCC.It analyzes and introduces the two modes of transport commonly used on the current platform,focusing on the preferences of the individual carriers of the NTOCC.Finally,the reasons for the low efficiency of matching are found from different angles of the platform,shipper and actual carrier.Finally,starting from the different modes of operation in the platform,the key values of the carrier pricing under different modes are analyzed.When studying the problem of carrier price formulation under the mode of grabbing,refer to the pricing method in road freight,collect cost-related data and measure the cost incurred in the transportation process;in the bidding mode,refer to the price game theory under incomplete information.Through the model construction and solution,we find out the factors affecting the carrier price and how these factors affect the equilibrium carrier price,and finally propose more reasonable countermeasures in different situations. |