The Research On Developing Strategy Of Singo Company

Under the background of the consumption upgrading and the influence of Internet thinking expanding,the traditional home decoration industry has to face great challenges.In the home decoration industry,the industry standard and oligopoly is not yet formed,but it is still keep annual compound growth rate at 8%.The decoration industry is a growing industry with great potential and bright prospect and still at a stage of rapid development.After 18 years of development,SINGO decoration company has built the brand influence and gathered industry experience in the regional market of Jiangsu,Zhejiang and Shanghai.Under the background of the traditional industry market is impacted by current Internet,how to get the right way for the enterprise development,how to position the company development strategy and find the correct direction of development that not only can find long-term development path in perspective of enterprise,but expand from perspective of build enterprise core competitiveness,promote to establish the standard of industry and develop the technology,push the China decoration industry rapid development.Firstly,the research analyze the SINGO company current status and the problems in the development,use the PEST theory analyzes the SINGO company external environment,use the Five-force Model to study the SINGO company internal environment,on this basis analyze the internal advantage/disadvantage /threat/opportunity of SINGO company,recognize the environment,and finally found the combination strategy that suitable for the development of SINGO company.Secondly,the research clarifies the development target and business development strategies in the next stage.Lastly,the research puts forward that the SINGO company strategic goal is transform into a high-end home furnishing platform,and should to speed up the construction of platform,expand the primary business to the whole country,Strengthen the investment in technology research and development,put forward the enterprise culture innovation,increase the market share.At the same time,encourage the department team to transform to the learning organization,implement and evaluate the strategic under the Internet thinking.The importance of enterprise strategic development planning is to build enterprise core competitive,this is the important survival rule in anytime,the good performance of SINGO company also cannot without the building core competitive.This is the important significance for the strategic research of SINGO company.