Business Model Study On Company N In The Market Offluid Power

The market of Pneumatics & Flow Control is a traditional industrial market.During over 150 years,its applications were deployed from Industrial Automation,to other niche markets,such as Rail,Commercial Vehicle,Energy,Life Science and Food & Beverage,etc.Different from traditional business models,like KAM & Channel Management.EXPRESS focuses on aftermarkets,MRO business of end users,meanwhile develops small OEMs,System Integrators and Resellers.There are four major functions in EXPRESS Team,including Telesales,Customer Service,Webstore & Digital Marketing.In the area of industrial automation,with the competence of fast response,easy access & fast delivery,EXPRESS has come to a great business model: high margin,heath cash flow & fast growing,while improving brand awareness of customer ends.By analyzing sales revenue during 2010~2014 & digital marketing activities during 2013~2015,the improvement took effects in sales plan & digital marketing activities.The good news is Webstore is bringing fast increase of new registrations & new customer sales with no limit of human resource as before.Meanwhile opportunity pipeline of Digital Marketing is being converted into Interactive Marketing activities.And WeChat would possibly replace forum,BBS,as an important communication tools for Interactive Marketing.Below is the analysis based on sales forecast with the assumptions:EXPRESS develops the business with thousands of small customers & takes effects as many littles makes mickle.It grows well the business for Company N,also will make an evolution for the traditional business model.