| Electric power marketing is the forefront position for power grid enterprises to face the market,and the key to give play to resource advantages,capture market opportunities and determine the fate of enterprises.The construction of a new power marketing model is an internal impetus to meet the needs of power grid enterprises to build a strong smart grid and realize the friendly interaction and coordination between power supply,power grid and customer resources.It is the external requirements to adapt to the change of customer demand,promote the development of new service areas and improve customer electricity service experience.State Grid Jingmen Power Supply Company,guided by the new economic development orientation,actively studies the service market is an important work that must be carried out at present.It is necessary to adjust and change the marketing strategy according to the situation,make the existing market bigger and stronger,and actively explore new market shares to promote the sustainable development of the power market.This paper focuses on how to carry out power marketing effectively,taking the State Grid Jingmen Power Supply Company as the research object,and using relevant theories and scientific analysis tools,deeply analyzes the current situation of power marketing of Jingmen Power Supply Company,in view of the problems existing in the marketing of the company,this paper makes an objective and detailed overall analysis of the current environment of the Jingmen Power Supply Company,and based on the SWOT analysis,probes into the construction of the digital marketing of the Jingmen Power Supply Company of the State Grid,this paper puts forward the overall target of digital marketing construction,and formulates the contents of Digital Marketing Construction of State Grid Jingmen Power Supply Company,namely,the construction of digital platform,the perfection,expansion and renewal of online business,and the precise analysis of platform customer service,and from the system guarantee,the human resources guarantee and the technical support guarantee three aspects provide the measure and the completion foundation for the Digital Marketing Implementation.This paper is of great significance to improve the power marketing management system and marketing level of Jingmen Power Supply Company,strengthen the core competitiveness,and further improve the economic and social benefits. |
