The Research Of H Group Strategic Transformation

Since 2008,the shipbuilding industry suffered an unprecedented financial crisis,after a brief recovery in 2010,and even today is still stuck in a quagmire,unable to extricate themselves.Shipbuilding industry is a cyclical economic areas related to a strong,its health has been the rise and fall of great powers barometer.It is also a country full support,capital-intensive,labor-intensive industry,the state in the 12 th Five-Year Plan clearly describes the need to adjust and optimize the industrial structure of the ship industry,removing excess capacity,and promote the healthy development of the industry.In the 13 th fiveyear plan draft will also mention the urgent need to improve manufacturing capacity of high-tech ships,and ship key ancillary equipment.H Group is a principal of shipbuilding,ship equipment manufactory,real estate,hotels,private enterprises.It can be said that in the main business areas of manufacturing bulk carrier was very successful,the ship three indicators shipbuilding capacity,new orders and orders on hand amount in the national ranking.At the same time,H Group companies were irrational expansion,involving hotels and restaurants,real estate,etc.,directly leading companies in the field appear unfamiliar layout.Under the double impact of the global economic environment and run the shipbuilding industry recession,the existing structure of H Group unrelated diversification in business operations encountered a lot of trouble.And in the moment,the state proposed to optimize the ship industry structure,we need to calmly analyze the National policy guidelines issued to seize the opportunities,strategies for enterprise restructuring and upgrading.H Group can take full advantage of opportunities outside the enterprise,to make use of internal resources to be fully released,enterprise management to maximize synergy play,and to find a breakthrough into the future direction of enterprise development.Through empirical analysis,and other methods of combining practical theory,combined with the current situation of Chinese shipbuilding industry specific issues and objective analysis of the status of H Group in the field of shipbuilding and Jiangsu shipping equipment manufacturing,re-enactment H Group’s strategic development goals(2016-2023).Strategic management tool for the external environment and internal environment analysis competition analysis,ratio,reshaping corporate core competitive advantages to the business with strategic restructuring programs related diversification,and non-businessrelated diversification cutting.Comprehensive new strategic transformation plan,given the appropriate step by step in stages to make strategic business transformation strategy and the implementation of measures to protect from outside the company to integrate upstream and downstream resources,re-adjust the organizational structure,talent retention mechanism,innovation management system,etc.the change to proceed,to enable enterprises to improve efficiency,so that enterprises can fulfill the transformation target.