| Shanxi YH Decoration Company is a private enterprise engaged in indoor and outdoor decoration engineering design,architectural decoration and decoration engineering professional contracting,after many years of development,it has formed a certain competitiveness in Shanxi Province.However,in the context of the deepening of the structural reform on the supply side of the country and the tightening of the real estate regulation and control policy,and the introduction of the hardcover house policy required by the state,as a decoration enterprise in the downstream industry of the real estate industry,it impact is relatively large.Shanxi YH decoration company’s development is in trouble,to further development,need to re-strategy choice.Diversification strategy has become the strategy adopted by most enterprises to break through the existing difficulties in order to achieve sustainable development.If we can combine their own advantages to formulate a diversified development strategy in line with the current situation of enterprises,enterprises can turn cocoons into butterflies and achieve take-off.This paper uses the methods of literature analysis,interview and SWOT analysis to analyze the strategic transformation of Shanxi YH Decoration Company by using the scientific and normative thinking of strategic management.First of all,this paper analyzes the external macro environment and industry environment of Shanxi YH Decoration Company,and fully understands the potential opportunities and possible threats of Shanxi YH Decoration Company.Secondly,the internal resources and ability of Shanxi YH Decoration Company are evaluated to understand the advantages and disadvantages of Shanxi YH Decoration Company itself.Finally,based on the integration of external environment and internal resources,the mountain is finally determined by SWOT matrix analysis method.The western YH decoration company must take the decoration business as the main,the advertisement business,the real estate business,the capital investment business as the supplementary diversification strategy decision,and has made theoptimization to the Shanxi YH decoration company including the organization structure,the finance,the human resources and the enterprise culture and so on management system,in order to ensure the Shanxi YH decoration company diversification strategy can carry out smoothly.Shanxi YH decoration company is only a microcosm of the decoration industry.It is hoped that the diversified development strategy decision made by Shanxi YH decoration company can play a certain reference significance for other decoration enterprises and obtain the motive force and competitiveness of the sustainable development of enterprises. |
