Competitivness Study Of Third Party Leasing Company Financing Business For Medium Small Size Shipping Companies

With the economic growth entering the structural slowdown channel and such called the "new normal" of economic growth,the shipping market is facing new challenges.Financial institutions such as banks,financial groups have reduced to the financing business of shipping enterprises.For small and medium-sized shipping enterprises,the financial pressure is increasing day by day.However,these enterprises have a large request of financing which will be a new business growth point for the independent third-party financing institutions mainly serving small and medium-sized shipping enterprises.How to overcome their disadvantages,to avoid the market risk,through the promotion of competitiveness for the large number of small and medium-sized shipping enterprises to solve the problem of financing,and also to develop themselves in such brutal market have become a topic in front of them.Starting from the current situation of the financing market of small and medium-sized shipping enterprises,this paper analyzes the plight of the financing of SMEs and the opportunities they contain.The first analysis of medium and small enterprise financing environment and characteristics,and then the mathematical model of the main causes of the financing difficulties of small and medium sized shipping enterprises,there is asymmetric information on the market,making investors unable to give a correct evaluation of middle and small shipping enterprises,the risk of over estimated,resulting in the financing situation.This paper based on the characteristics of medium and small shipping enterprises,and combined with the asymmetric information game model,simulated game assets,analysis of the market in the enterprise after pooling equilibrium in order to obtain loans disguised credit itself,and employers in order to ensure the safety of funds,reduce the proportion of loans or raise collateral value,so that both sides it is difficult to clinch a deal.Through the bridge role of third party financial leasing enterprises,transfer the correct information for the management,promoting the market from pooling equilibrium to the separating equilibrium is excessive,employers can make a correct assessment of the project,signal distinguish between the two types of enterprises,and the reasonable price of the collateral.Thus,the behavior of enterprises to disguise their credit is no longer necessary,and the information transfer between enterprises is unblocked.Indeed third party leasing companies can play the role of a bridge in the promotion of small and medium-sized shipping enterprises to obtain financing,but in this field,they are not only participants in the business model,has the advantage,in their access to funds,the ability of customers compared to other types of financial leasing companies have their own weaknesses,and face from the market,but also in the process of business finance,risk and management level,this paper through the CAMELS analysis of the core competitiveness evaluation system and put forward the corresponding development strategies,and to reduce the cost of financing,innovation and business mode to avoid the three core issues of business risk and put forward reasonable suggestions to the enterprise...