The Research Of Absorptive Theory In Vehicle Diagnostic Software Application

In the era of knowledge economy,new technology,new knowledge are developed at an unprecedented rate,so the absorption capacity of new technologies,new knowledge for a company are become more and more important in the core competitiveness.How to improve enterprises technological innovation and improve the core competitiveness through the improvement of absorptive capacity has important research value.On the basis of the existing research on the absorption capacity,this paper puts forward that different companies must choose different ways to enhance their own absorptive capacity according to their own actual situation.And cannot copy from the other companies.This paper takes the top two multinational companies in the automotive diagnostic industry as the research object.By comparing 4 dimension of absorptive capacity: acquiring,digestion,absorbability and development to show why the top two companies in the same industry in North America are improving their R&Innovation will be very different.Finally,the differences in the aspects of product function,product performance,product price and user acceptance are caused by different ways of absorbing capacity.By analyzing the different R & D methods adopted by companies with different market positions,we can provide new ideas and concrete implementation methods for R & D in other industries.